داخل عالم الإعلان: مقالات ونصائح وأدلة
استكشف أحدث الأخبار والرؤى من المصدر الأول للإعلانات الخارجية في دبي.
الحملات
How Building Wraps Turn Dubai’s Skyline into Powerful Brand Stories
6 نوفمبر 2025 · 3 دقائق قراءة
بقلم Anisha Lyall
Building wrap advertising in Dubai transforms iconic towers into bold brand statements. Learn how global names like Bayut, Etihad and FIFA used building wraps to command skyline visibility and connect with millions daily.
الحملات
Hermès Brings Subtle Seduction to Dubai Screens
5 نوفمبر 2025 · 3 دقائق قراءة
بقلم Noah Benedict
Hermès brings subtle seduction to Dubai’s skyline with its Barénia Eau de Parfum campaign, showcasing how luxury brands can capitalise on Dubai’s thriving tourist season through strategic outdoor advertising.
الحملات
When Fresh Means More Than Fruit
29 أكتوبر 2025 · 5 دقائق قراءة
بقلم Harshit Dabhi
We explore how Careem Quik’s playful “fresh in 15 minutes” campaign stands out, and why sustained campaigns are essential for shaping long‑term brand‑audience relationships.
استراتيجية
Trendyol Unveils the New Collection with Striking OOH Campaign in the UAE
29 أكتوبر 2025 · 4 دقائق قراءة
بقلم Anisha Lyall
Trendyol’s new UAE campaign lights up the UAE with vibrant billboards and digital screens. Featuring Rahaf Alharbi, the fashion-forward brand strengthens its Middle Eastern presence through impactful outdoor advertising.
القطاع
How OOH Advertising is Powering Dubai Tourism and Events Economy
20 أكتوبر 2025 · 5 دقائق قراءة
بقلم Anisha Lyall
Out of Home advertising is boosting Dubai’s tourism and events economy through dynamic visuals across landmarks, transport and event spaces, attracting millions of visitors and delivering strong visibility for local and global brands.
رؤى
Brands Most Visible in UAE OOH Advertising and Why They Stay in the Spotlight
15 أكتوبر 2025 · 6 دقائق قراءة
بقلم Anisha Lyall
Certain brands dominate the UAE’s out of home advertising scene. From real estate and retail to food, fashion and telecom, these industries invest in visibility to stay top of mind and strengthen their presence across Dubai and the wider UAE.
صيغ الإعلان
Advertising in Abu Dhabi A Complete Guide for Brands
13 أكتوبر 2025 · 6 دقائق قراءة
بقلم Layla Hassan
Abu Dhabi’s advertising landscape is growing fast. From iconic billboards to digital networks, explore how brands can reach audiences across the UAE capital with OOH AE.
الحملات
Mercedes Benz Launches the 2026 AMG GT SL Class Across Dubai Die-Cut and Digital Billboards
9 أكتوبر 2025 · 3 دقائق قراءة
بقلم Anisha Lyall
Mercedes Benz introduced the 2026 AMG GT SL Class through a bold OOH campaign in Dubai. Using die cut and digital billboards, the brand turned the city’s skyline into a luxury showcase and highlighted its commitment to design, innovation and performance.
معلومات
مميز
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 أكتوبر 2025 · 7 دقائق قراءة
بقلم Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.