داخل عالم الإعلان: مقالات ونصائح وأدلة
استكشف أحدث الأخبار والرؤى من المصدر الأول للإعلانات الخارجية في دبي.
معلومات
OOH Advertising Strategies for Automobile Brands
18 أغسطس 2025 · 3 دقائق قراءة
بقلم Layla Hassan
OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.
فعاليات
Global OOH Advertising Spend Smashes Records with Bright Future Ahead
15 أغسطس 2025 · 3 دقائق قراءة
بقلم Layla Hassan
OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.
صيغ الإعلان
The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE
12 أغسطس 2025 · 8 دقائق قراءة
بقلم Isabella Martinez
Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations.
معلومات
Permits Required by Advertisers in the UAE for OOH Advertising
8 أغسطس 2025 · 3 دقائق قراءة
بقلم Layla Hassan
Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.
فعاليات
Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising
5 أغسطس 2025 · 4 دقائق قراءة
بقلم Layla Hassan
Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.
Fantastic Four Owns Dubai’s Streets with OOH Power
4 أغسطس 2025 · 3 دقائق قراءة
بقلم Harshit Dabhi
Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.
فعاليات
Esports World Cup Takes Over UAE Billboards with Impactful Campaign
1 أغسطس 2025 · 2 دقائق قراءة
بقلم Noah Benedict
The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.
معلومات
Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?
30 يوليو 2025 · 3 دقائق قراءة
بقلم Layla Hassan
Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways.
Outdoor Advertising for Healthcare in the UAE
21 يوليو 2025 · 5 دقائق قراءة
بقلم Harshit Dabhi
This guide explores outdoor advertising for healthcare brands in the UAE and how OOH AE offers expert support, regulatory advice and local campaign success.