داخل عالم الإعلان: مقالات ونصائح وأدلة
استكشف أحدث الأخبار والرؤى من المصدر الأول للإعلانات الخارجية في دبي.
الحملات
e& Promotes Money Card Across Dubai Screens
8 سبتمبر 2026 · 3 دقائق قراءة
بقلم Khuzaima Yamman
e& Money launches a new Dubai outdoor campaign promoting its card for international spending, using London imagery and a clear message around exchange rates and overseas payments.
الحملات
غوتشي تقدم حملة إعلانات خارجية بسيطة في دبي
3 سبتمبر 2026 · 3 دقائق قراءة
بقلم Khuzaima Yamman
Gucci returns to Dubai’s outdoor advertising scene with a simple but eye-catching campaign on Sheikh Zayed Road.
الحملات
شرف دي جي تروّج لجهاز ماك بوك إير عبر لوحات الإمارات
3 سبتمبر 2026 · 3 دقائق قراءة
بقلم Khuzaima Yamman
Sharaf DG promotes the Apple MacBook Air across UAE highway billboards, highlighting special payment offers.
تحليلات
Billboard Advertising vs Television Advertising
3 سبتمبر 2026 · 6 دقائق قراءة
بقلم Khuzaima Yamman
Compare billboard advertising and television advertising to understand their reach, costs, targeting, and creative strengths.
الحملات
MG7 Takes Over Dubai Roads With ‘Instant Obsession’ Campaign
25 أغسطس 2026 · 4 دقائق قراءة
بقلم Khuzaima Yamman
MG7 appears on Sheikh Zayed Road with an emotion-led Dubai OOH campaign featuring bold red visuals, premium styling, and the line ‘Instant Obsession'.
رؤى
Why Simplicity Wins in Billboard Advertising
24 أغسطس 2026 · 3 دقائق قراءة
بقلم Khuzaima Yamman
Find out why simple billboard creative can help brands communicate clearly, capture attention and make an impact across busy UAE locations.
الحملات
Lululemon Brings “A Class Apart” Campaign to UAE Billboards
21 أغسطس 2026 · 3 دقائق قراءة
بقلم Khuzaima Yamman
Lululemon takes its “A Class Apart” campaign to UAE roads with bold red unipoles, simple messaging and a clean creative approach built around movement.
الحملات
Subway Launches a New Summer OOH Campaign in the UAE
20 أغسطس 2026 · 3 دقائق قراءة
بقلم Khuzaima Yamman
Subway brings a refreshing summer message to UAE with a colourful OOH campaign featuring oversized iced drinks and the line “Cool Your Summer with Sips”.
الحملات
Talabat Mart Launches ‘Dinner, Just the Way You Like It’ Campaign
12 أغسطس 2026 · 4 دقائق قراءة
بقلم Khuzaima Yamman
Talabat Mart brings its ‘Dinner, just the way you like it’ OOH campaign to Dubai, using bold food imagery and digital bridge screens to connect with diners.