داخل عالم الإعلان: مقالات ونصائح وأدلة
استكشف أحدث الأخبار والرؤى من المصدر الأول للإعلانات الخارجية في دبي.
الحملات
How to Create Memorable Billboard Campaigns
24 يونيو 2026 · 4 دقائق قراءة
بقلم Khuzaima Yamman
Learn how to create memorable billboard campaigns with clear messaging and creative ideas that capture audience attention.
الحملات
How Brands Use OOH Advertising for Product Launch Campaigns
1 يونيو 2026 · 4 دقائق قراءة
بقلم Khuzaima Yamman
Learn how brands use OOH advertising to create product launch awareness, build buzz, boost engagement, and strengthen brand recall.
الحملات
How Does Outdoor Advertising Complement Digital Marketing Campaigns?
19 مايو 2026 · 4 دقائق قراءة
بقلم Khuzaima Yamman
Learn how outdoor advertising complements digital marketing campaigns by building awareness & strengthening customer journeys.
الحملات
How to Incorporate OOH Advertising into a Digital Campaign
4 مايو 2026 · 4 دقائق قراءة
بقلم Khuzaima Yamman
Learn how to integrate OOH advertising with digital campaigns using QR codes, geo-targeting, DOOH, and retargeting.
الحملات
Noon Redefines the UAE’s Outdoor Landscape with a Ramadan Tribute to Everyday Heroes
26 مارس 2026 · 5 دقائق قراءة
بقلم Khuzaima Yamman
Noon reimagines outdoor advertising in the UAE with a Ramadan campaign that honors delivery riders as everyday heroes, using powerful billboard storytelling to highlight gratitude, humanity, and cultural connection.
الحملات
Gold Fever on Dubai Roads with Dubai Islamic Bank Outdoor Campaign
11 مارس 2026 · 5 دقائق قراءة
بقلم Anisha Lyall
Dubai Islamic Bank launches a striking outdoor advertising campaign offering up to 10kg of gold. Large billboards and bridge banners dominate key Dubai roads, creating high visibility for the promotion.
الحملات
Nandos ignites JBR with a landmark 3D billboard launch
3 مارس 2026 · 6 دقائق قراءة
بقلم Anisha Lyall
Nandos launched its largest UAE Casa at The Beach JBR with a striking 3D anamorphic billboard above Roxy Cinema, supported by taxi advertising and activations across Dubai, showcasing how bold outdoor media drives footfall and brand impact in prime locations.
الحملات
Louis Vuitton’s Digital Out-of-Home Revolution Redefining Luxury in Public Spaces
4 فبراير 2026 · 3 دقائق قراءة
بقلم Harshit Dabhi
Louis Vuitton’s newest digital out-of-home (DOOH) campaign redefines luxury advertising. Showcased across major digital billboards, the activation fuses cinematic visuals, monogram heritage.
الحملات
How to build your campaign around corporate social responsibility
26 يناير 2026 · 5 دقائق قراءة
بقلم Layla Hassan
Discover how the Heinz Trade Up campaign shows brands how to build meaningful CSR campaigns using smart OOH formats in Dubai and the UAE.