داخل عالم الإعلان: مقالات ونصائح وأدلة

23 ديسمبر 2025 · 4 دقائق قراءة

بقلم Anisha Lyall

A six day AI driven programmatic DOOH and mobile push around October’s Beautyworld Dubai helped the luxury fragrance brand, Maison El Nabil, lift recall and purchase intent, while reaching beauty trade audiences with precision.

22 ديسمبر 2025 · 5 دقائق قراءة

بقلم Noah Benedict

KFC turns heads across the UAE with its Big Kentucky OOH campaign. Bold visuals, strategic placements and appetite appeal show how outdoor advertising delivers serious brand impact.

19 ديسمبر 2025 · 3 دقائق قراءة

بقلم Harshit Dabhi

OSN+ turned Dubai’s most premium outdoor formats into a high-impact launchpad for its latest show, combining scale, location, and repetition to capture attention citywide.

15 ديسمبر 2025 · 5 دقائق قراءة

بقلم Layla Hassan

Talabat’s multiformat campaign featuring Tareq created a lively presence across the UAE through billboards, transit media, radio and digital engagement. This article explores how the campaign worked and why OOH media remains essential for brands in the region.

12 ديسمبر 2025 · 4 دقائق قراءة

بقلم Anisha Lyall

Buccellati’s DOOH rollout in Downtown Dubai used premium EMAAR screens around the Dubai Mall precinct, pairing cinematic black and white visuals with sharp jewellery product shots to drive luxury awareness and stronger recall.

5 ديسمبر 2025 · 6 دقائق قراءة

بقلم Anisha Lyall

Tourist season in the UAE pushes platforms like Amazon, Noon and Careem to scale outdoor advertising across billboards, transport media and airports to reach travellers and residents at every step of their journey and turn peak footfall into peak performance.

14 نوفمبر 2025 · 4 دقائق قراءة

بقلم Anisha Lyall

Noon’s Minutes campaign takes over Dubai, Sharjah and Ajman with bold OOH and DOOH placements. The multi-format rollout uses billboards, hoardings, lampposts and digital screens to highlight fast delivery and strengthen brand recall across the UAE.

6 نوفمبر 2025 · 3 دقائق قراءة

بقلم Anisha Lyall

Building wrap advertising in Dubai transforms iconic towers into bold brand statements. Learn how global names like Bayut, Etihad and FIFA used building wraps to command skyline visibility and connect with millions daily.