داخل عالم الإعلان: مقالات ونصائح وأدلة
استكشف أحدث الأخبار والرؤى من المصدر الأول للإعلانات الخارجية في دبي.
الحملات
Hermès Brings Subtle Seduction to Dubai Screens
5 نوفمبر 2025 · 3 دقائق قراءة
بقلم Noah Benedict
Hermès brings subtle seduction to Dubai’s skyline with its Barénia Eau de Parfum campaign, showcasing how luxury brands can capitalise on Dubai’s thriving tourist season through strategic outdoor advertising.
الحملات
When Fresh Means More Than Fruit
29 أكتوبر 2025 · 5 دقائق قراءة
بقلم Harshit Dabhi
We explore how Careem Quik’s playful “fresh in 15 minutes” campaign stands out, and why sustained campaigns are essential for shaping long‑term brand‑audience relationships.
الحملات
Mercedes Benz Launches the 2026 AMG GT SL Class Across Dubai Die-Cut and Digital Billboards
9 أكتوبر 2025 · 3 دقائق قراءة
بقلم Anisha Lyall
Mercedes Benz introduced the 2026 AMG GT SL Class through a bold OOH campaign in Dubai. Using die cut and digital billboards, the brand turned the city’s skyline into a luxury showcase and highlighted its commitment to design, innovation and performance.
الحملات
Starbucks Transforms Dubai Marina with Bold Green Tram Advertising Campaign
3 أكتوبر 2025 · 4 دقائق قراءة
بقلم Layla Hassan
Starbucks wrapped Dubai Marina trams in striking green designs, turning them into moving billboards. This campaign highlights how tram advertising in Dubai can make brands stand out and reach diverse audience every day.
الحملات
HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai
29 سبتمبر 2025 · 5 دقائق قراءة
بقلم Noah Benedict
HOLM Developments has launched a bold outdoor campaign in Dubai using bridge banner ads and digital screens. With simple, striking branding, the company builds recognition and trust across the UAE’s busy highways and premium advertising locations.
الحملات
Rule Dubai Fitness Challenge 2025 with Unipole and Lamppost Ads on SZR
19 سبتمبر 2025 · 4 دقائق قراءة
بقلم Harshit Dabhi
Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.
الحملات
When Billboards Become Battlegrounds
28 أغسطس 2025 · 6 دقائق قراءة
بقلم Harshit Dabhi
Outdoor advertising rivalries transform city streets into creative battlegrounds where brands compete for attention through clever billboards, strategic placements, and viral campaigns that capture public imagination.
الحملات
Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond
22 أغسطس 2025 · 4 دقائق قراءة
بقلم Layla Hassan
Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.
الحملات
Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign
4 يوليو 2025 · 3 دقائق قراءة
بقلم Harshit Dabhi
Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.