داخل عالم الإعلان: مقالات ونصائح وأدلة

استكشف أحدث الأخبار والرؤى من المصدر الأول للإعلانات الخارجية في دبي.

فعاليات

How to use OOH Advertising for Event Promotion

How to use OOH Advertising for Event Promotion

24 يونيو 2026 · 4 دقائق قراءة

بقلم Khuzaima Yamman

Learn how OOH advertising can promote events, build awareness, create urgency, drive ticket sales, and reach audiences through billboards and digital screens.

فعاليات

مميز

Dubai 2026 Events Guide: When the City Comes Alive and Brands Win Big with OOH

Dubai 2026 Events Guide: When the City Comes Alive and Brands Win Big with OOH

12 يناير 2026 · 7 دقائق قراءة

بقلم Noah Benedict

Dubai’s 2026 calendar is packed with shopping, sport, culture and business events. This guide explores the best moments to advertise outdoors and the smartest locations to capture attention.

فعاليات

Dubai Watch Week and the Rise of Luxury Showcases in the UAE

Dubai Watch Week and the Rise of Luxury Showcases in the UAE

19 نوفمبر 2025 · 6 دقائق قراءة

بقلم Layla Hassan

Dubai Watch Week continues to attract leading luxury brands. Discover why global names showcase in Dubai and how the winter season creates major opportunities for advertisers across OOH formats.

فعاليات

Leveraging GITEX Dubai 2025 with Outdoor Advertising

Leveraging GITEX Dubai 2025 with Outdoor Advertising

1 أكتوبر 2025 · 3 دقائق قراءة

بقلم Harshit Dabhi

Learn how international brands can enhance their presence at GITEX Dubai 2025 by utilising outdoor advertising in strategic locations.

فعاليات

Untold Dubai festival and brand visibility opportunities

Untold Dubai festival and brand visibility opportunities

24 سبتمبر 2025 · 4 دقائق قراءة

بقلم Noah Benedict

Untold Dubai brings together music lovers and global stars in a festival atmosphere that brands can tap into through strategic out of home advertising and event partnerships.

فعاليات

Forex Expo Dubai 2025 and the Power of Out-of-Home Advertising

Forex Expo Dubai 2025 and the Power of Out-of-Home Advertising

19 سبتمبر 2025 · 3 دقائق قراءة

بقلم Harshit Dabhi

The Forex Expo Dubai 2025 is a key platform for fintech and crypto firms. Learn how out-of-home advertising in Dubai can elevate brand presence and drive engagement.

فعاليات

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

15 أغسطس 2025 · 3 دقائق قراءة

بقلم Layla Hassan

OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.

فعاليات

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

5 أغسطس 2025 · 4 دقائق قراءة

بقلم Layla Hassan

Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.

فعاليات

Esports World Cup Takes Over UAE Billboards with Impactful Campaign

Esports World Cup Takes Over UAE Billboards with Impactful Campaign

1 أغسطس 2025 · 2 دقائق قراءة

بقلم Noah Benedict

The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.

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