OOH Logo

Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

...

Advertising Formats

FEATURED

How to Book Advertising Space on Sheikh Zayed Road Billboards

How to Book Advertising Space on Sheikh Zayed Road Billboards

7 February 2025 · 4 min read

by Noah Benedict

Sheikh Zayed Road is one of the most prominent highways in Dubai, offering unmatched exposure for brands looking to reach millions of commuters daily. Whether you are launching a new product, promoting an event, or increasing brand awareness, advertising on Sheikh Zayed Road billboards is a strategic investment.

Innovation

Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?

Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?

10 July 2025 · 5 min read

by Noah Benedict

Dubai Jawhara is a premier DOOH screen on Sheikh Zayed Road, offering luxury brands unrivalled access to affluent audiences through high-impact advertising. Advertise your brand today and captivate Dubai’s ultra-wealthy elite with unmatched visibility.

Informational

The Psychology Behind Effective Outdoor Advertising: What Brands Should Keep in Mind

The Psychology Behind Effective Outdoor Advertising: What Brands Should Keep in Mind

8 July 2025 · 3 min read

by Layla Hassan

Unlock the psychological principles that make outdoor advertising successful. From bold visuals to emotional appeal, here’s what every brand should know for an effective OOH campaign.

Campaigns

Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign

Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign

4 July 2025 · 3 min read

by Harshit Dabhi

Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.

Insights

Why Esports Is the Next Big Arena for Advertising in the UAE

Why Esports Is the Next Big Arena for Advertising in the UAE

3 July 2025 · 4 min read

by Noah Benedict

Explore how brands can tap into the booming esports scene in Dubai through smart out-of-home and digital strategies.

Insights

Speak Their Language: The Power of Multilingual Radio Advertising in the UAE

Speak Their Language: The Power of Multilingual Radio Advertising in the UAE

24 June 2025 · 4 min read

by Noah Benedict

Discover the power of multilingual radio advertising in the UAE. Reach audiences in Arabic, English, Hindi, and Malayalam with OOH AE’s targeted radio packages.

Campaigns

Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)

Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)

23 June 2025 · 3 min read

by Layla Hassan

Deliveroo UAE launches ‘Petvertising’—interactive billboards at pet-eye level in Dubai parks that engage animals and connect owners to in-app pet products.

Innovation

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

17 June 2025 · 3 min read

by Layla Hassan

Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.

Industry

Out-of-Home Advertising in 2025: The Power of Presence in a Digital World

Out-of-Home Advertising in 2025: The Power of Presence in a Digital World

12 June 2025 · 3 min read

by Harshit Dabhi

In a screen-saturated world, OOH advertising thrives in 2025—blending innovation, AI, and emotional impact to deliver real-world brand presence that resonates.

Innovation

The Continued Rise of pDOOH in UAE Advertising + Geofencing

The Continued Rise of pDOOH in UAE Advertising + Geofencing

12 June 2025 · 3 min read

by Harshit Dabhi

Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.

Page 1 of 6

Supercharge your next campaign with OOH Advertising

The OOH Advertising Effect

  • Competitive Rates

    Cost-effective, practical pricing without endless rate shopping and red tape.

  • Buying Power

    Our access to unlimited sites and media buying strength will maximise your ROI.

  • MENA Gateway

    Position your brand and establish a strong presence in the region with our expertise.

AE(+971)