Objective

Infobip aimed to:

• Raise brand awareness among enterprise clients and potential partners in the UAE.
• Showcase its communication solutions, including messaging, customer engagement, and API services, in key business districts.

Strategy

The campaign was designed to maximize impact through strategic placements across Downtown Dubai and DIFC, with a focus on:

• Targeting areas frequented by professionals and business leaders in the tech, finance, and corporate sectors.
• Crafting concise, compelling messaging that highlighted Infobip’s innovative solutions in a highly visible, contextually relevant manner.

Execution

• Non-digital roadside billboards, hoardings, and lampposts were placed along major roads and high-traffic areas in Downtown Dubai and DIFC.
• The campaign utilized 100% SOV formats, ensuring Infobip’s brand dominated key business locations.
• Messaging was tailored to align with the professional environment of these areas, showcasing Infobip’s offerings as essential tools for business growth and customer engagement.

Results

By utilizing roadside billboards, hoardings, and lampposts in prime locations, Infobip effectively increased brand visibility among decision-makers and tech-savvy professionals. The campaign delivered exceptional results, including:

• Increased brand awareness and recognition among target audiences in Dubai’s key business districts.
• Strong engagement from local enterprises and professionals, generating interest in Infobip’s services.
• A notable boost in inquiries and partnerships, with Infobip becoming top of mind for business communication solutions.

Wrap Up

Infobip’s successful campaign in Downtown Dubai and DIFC highlights the power of targeted outdoor advertising in reaching key professionals and decision-makers. Ready to elevate your brand with strategic placements in high-visibility areas? Let’s create a campaign that makes a lasting impression.