Objective

The campaign aimed to:

• Strengthen Komatsu’s brand presence in the UAE during the prestigious 2024 Abu Dhabi F1 Grand Prix.
• Elevate their association with Williams BMW and engage motorsport fans by showcasing their cutting-edge technology and innovation in a high-profile setting.

Strategy

Komatsu’s digital OOH strategy was designed to capture the attention of the global F1 audience while maintaining relevance to their industrial leadership. Key strategies included:

• Placing dynamic digital ads at strategic locations around Abu Dhabi, particularly near the Yas Marina Circuit, to create maximum visibility during the Grand Prix weekend.
• Highlighting Komatsu’s involvement in F1 as a key sponsor of the Williams BMW team, reinforcing their commitment to innovation, precision, and excellence.

Execution

• Digital screens were strategically placed in high-traffic areas around Abu Dhabi, ensuring maximum exposure to F1 attendees and spectators.
• The creative showcased Komatsu’s global industrial solutions alongside its partnership with Williams BMW, linking motorsport with engineering excellence.
• The digital ads were designed to capture the excitement of the F1 event while emphasizing Komatsu’s leadership in innovation, technology, and global impact.

Results

This high-impact campaign supports Komatsu’s sponsorship of the Williams BMW team during the 2024 Abu Dhabi F1 Grand Prix, creating a powerful connection between their industrial excellence and the thrill of motorsport. The campaign generated outstanding results, including:

• Unmatched visibility for Komatsu in one of the world’s most exciting and high-profile sports events, reaching thousands of F1 fans and global spectators.
• Strong brand association with the Williams BMW F1 team, boosting Komatsu’s reputation in both the motorsport and industrial sectors.
• Increased engagement and recognition among motorsport fans, driving interest in Komatsu’s innovative products and solutions.

Wrap Up

Komatsu’s digital OOH campaign around the Yas Marina Circuit during the 2024 Abu Dhabi F1 Grand Prix underscores the power of aligning with global events to drive brand awareness and recognition. Ready to take your brand to the world stage? Let’s collaborate on a campaign that makes an impact.