Dubai’s Billboards Are Buzzing: What’s Hot in UAE’s Out-of-Home Advertising Scene in 2025

The UAE is Watching—Are You On the Street Yet?

It’s no secret—Dubai’s skyline isn’t the only thing that’s dazzling this year. Step outside and you’ll see a whole new kind of show: billboards lighting up Sheikh Zayed Road, fashion icons strutting across digital screens, and sleek car ads stealing glances from every intersection. The out-of-home (OOH) advertising world in the UAE is not just alive—it’s having a moment.

At OOH AE, we’ve had a front-row seat to this transformation. And if you’re wondering where the trends are heading, you’re in for a ride.

Fashion First: When Style Takes Over the Streets

March 2025 saw fashion brands dominate the OOH charts in Dubai and beyond, grabbing nearly 1 in 5 of all campaigns. From couture names like Judith Leiber Couture making a grand entrance, to colourful runway-style visuals from Carolina Herrera, it’s clear: the UAE’s streets are the new catwalk.

Why does this matter? Fashion brands know something important—OOH campaigns don’t just advertise, they make statements. And in a city like Dubai, where every mall is a destination and every day is an Instagram story waiting to happen, statement-making matters.

Want to see how fashion brands do it? Check out some of the most eye-catching formats we offer—from billboards to mall displays to full digital-out-of-home experiences.

The Road Warriors: Automotive Ads Drive Big Impact

Not far behind fashion is the automotive industry, cruising in with 16% of March’s OOH campaigns. From hoardings flaunting luxury SUVs to digital spots teasing electric power, the roads of the UAE are more than just transport—they’re prime ad real estate.

And brands are getting smarter with placement too. Think full wraps on the Dubai Metro, trams, or even taxis—if it moves, it sells.

Real Estate: Still a Towering Presence

Dubai’s ever-growing skyline wouldn’t be complete without the real estate giants making their presence felt through OOH. While they’ve shifted to third place this March, names like Pantheon and Danube are still investing heavily—using beautiful lifestyle imagery and multi-format strategies across hoardings and digital screens.

Why? Because the perfect property doesn’t just need to exist—it needs to be seen. And seen everywhere.

Digital Screens: The Clear Favourite

Speaking of visibility, let’s talk formats. Digital is king in 2025. Whether it’s a quick burst of motion outside the airport or a glowing display in the heart of Downtown, digital out-of-home (DOOH) is dominating. With real-time updates, time-sensitive messaging, and dynamic content, digital screens are helping brands stay fresh, flexible, and futuristic.

New Kids on the Block

It’s not just the usual suspects getting in on the OOH action. March welcomed 18 new brands to the outdoor arena—ranging from skincare newcomers like Palmer’s to athletic brands like On Holding AG. What’s exciting is how diverse these advertisers are. Whether you're selling luxury, lifestyle, or lip balm, there’s room (and reach) for everyone.

Why Brands Are Flocking to OOH in the UAE

There’s a reason OOH is having its moment in the sun—and it’s not just because Dubai’s weather is billboard-friendly year-round.

Out-of-home cuts through the noise. No ad blockers, no skips, no swiping away. It meets people where they are—on the streets, in malls, in transit—and delivers messages that stick. Whether you're targeting tourists from five-star hotels or residents on their daily commute, OOH offers unmatched brand presence.

And at OOH AE, we make it easy. Whether you’re dreaming of a full tram wrap, a bold airport takeover, or a sleek lamppost campaign, we’ve done it all. Need proof? Have a look at our work.

Ready to Light Up the City?

If your brand isn’t on the street, it’s missing out. Let’s change that. Whether you’re launching your first campaign or levelling up your presence, our team at OOH AE is here to help

Contact us today and let’s turn your brand into a landmark.

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