Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Informational
Leveraging GITEX Dubai 2025 with Outdoor Advertising
1 October 2025 · 2 min read
by Harshit Dabhi
Learn how international brands can enhance their presence at GITEX Dubai 2025 by utilising outdoor advertising in strategic locations.
Informational
HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai
29 September 2025 · 5 min read
by Noah Benedict
HOLM Developments has launched a bold outdoor campaign in Dubai using bridge banner ads and digital screens. With simple, striking branding, the company builds recognition and trust across the UAE’s busy highways and premium advertising locations.
Events
Untold Dubai festival and brand visibility opportunities
24 September 2025 · 4 min read
by Noah Benedict
Untold Dubai brings together music lovers and global stars in a festival atmosphere that brands can tap into through strategic out of home advertising and event partnerships.
Events
Rule Dubai Fitness Challenge 2025 with Unipole and Lamppost Ads on SZR
19 September 2025 · 4 min read
by Harshit Dabhi
Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.
Events
Forex Expo Dubai 2025 and the Power of Out-of-Home Advertising
19 September 2025 · 3 min read
by Harshit Dabhi
The Forex Expo Dubai 2025 is a key platform for fintech and crypto firms. Learn how out-of-home advertising in Dubai can elevate brand presence and drive engagement.
Advertising Formats
KFC Out‑Doors Turning Closed Doors into Experiential Billboards
18 September 2025 · 3 min read
by Harshit Dabhi
KFC turns closed doors into experiential billboards. The Out‑Doors campaign engages audiences through interactive, immersive advertising.
Why Fintech Companies Choose Outdoor Advertising in Dubai and the UAE
16 September 2025 · 3 min read
by Layla Hassan
Explore how fintech brands leverage outdoor advertising in Dubai for maximum visibility, credibility, and audience engagement.
Locations
The Value of Location in Building Stronger OOH Campaign Impact in Dubai
11 September 2025 · 4 min read
by Layla Hassan
Location drives the success of OOH campaigns in Dubai. From highways and malls to airports and transport networks, the right placement ensures brands reach the right audience and achieve maximum visibility and impact across the city.
Informational
How Fitness Brands Use Out of Home Advertising in Quarter 3 and 4
4 September 2025 · 6 min read
by Layla Hassan
Fitness brands in the UAE rely on OOH advertising during Q3 and Q4 to boost memberships and sales. From billboards and mall ads to digital platforms, outdoor campaigns capture peak seasonal demand and keep brands visible during the busiest fitness months.