Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
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JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Case Studies
How Fitness Brands Use Out of Home Advertising in Quarter 3 and 4
4 September 2025 · 6 min read
by Layla Hassan
Fitness brands in the UAE rely on OOH advertising during Q3 and Q4 to boost memberships and sales. From billboards and mall ads to digital platforms, outdoor campaigns capture peak seasonal demand and keep brands visible during the busiest fitness months.
Case Studies
How to Get Your Brand on the New Digital Billboards across Sheikh Zayed Road?
1 September 2025 · 3 min read
by Noah Benedict
The new digital billboards on Sheikh Zayed Road give brands unmatched exposure in Dubai. Learn how to define goals, pick the best locations, create strong visuals and secure prime advertising space to put your brand in front of millions every day.
Case Studies
Reaching Tourists and Affluent Residents with Full Wrap Tram Advertising in Dubai
28 August 2025 · 3 min read
by Layla Hassan
Tram advertising in Dubai provides premium visibility across Marina, JBR and Al Sufouh. With bold full-wrap designs and seasonal campaigns, this high-impact format helps brands engage tourists, residents and investors in the city’s most dynamic districts.
Campaigns
When Billboards Become Battlegrounds
28 August 2025 · 6 min read
by Harshit Dabhi
Outdoor advertising rivalries transform city streets into creative battlegrounds where brands compete for attention through clever billboards, strategic placements, and viral campaigns that capture public imagination.
Informational
A Step-by-Step Guide to Booking Outdoor Advertising Spaces in Dubai
27 August 2025 · 3 min read
by Noah Benedict
A practical step-by-step guide to booking outdoor advertising spaces in Dubai. Learn how to set goals, choose formats, pick prime locations, manage budgets, secure permits and design impactful campaigns that boost your brand visibility.
Informational
Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond
22 August 2025 · 4 min read
by Layla Hassan
Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.
Insights
Why Crypto and Blockchain Brands Choose to Advertise in the UAE
22 August 2025 · 3 min read
by Layla Hassan
The UAE’s forward-thinking approach to crypto regulation and its world-class OOH opportunities make Dubai the perfect stage for blockchain advertising.
Insights
How the F1 Movie Became a Marketing Masterclass
21 August 2025 · 6 min read
by Harshit Dabhi
An in-depth analysis of how brands associated with the F1 movie executed brilliant marketing strategies across various media to connect with their target audiences.
Informational
OOH Advertising Strategies for Automobile Brands
18 August 2025 · 3 min read
by Layla Hassan
OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.