Inside Advertising: Case Studies, Articles, and Tips

26 January 2026 · 5 min read

by Layla Hassan

Discover how the Heinz Trade Up campaign shows brands how to build meaningful CSR campaigns using smart OOH formats in Dubai and the UAE.

20 January 2026 · 4 min read

by Harshit Dabhi

A curated list of Dubai’s most iconic OOH campaigns, showcasing how brands used outdoor advertising to create impact and recall.

23 December 2025 · 4 min read

by Anisha Lyall

A six day AI driven programmatic DOOH and mobile push around October’s Beautyworld Dubai helped the luxury fragrance brand, Maison El Nabil, lift recall and purchase intent, while reaching beauty trade audiences with precision.

22 December 2025 · 5 min read

by Noah Benedict

KFC turns heads across the UAE with its Big Kentucky OOH campaign. Bold visuals, strategic placements and appetite appeal show how outdoor advertising delivers serious brand impact.

19 December 2025 · 3 min read

by Harshit Dabhi

OSN+ turned Dubai’s most premium outdoor formats into a high-impact launchpad for its latest show, combining scale, location, and repetition to capture attention citywide.

12 December 2025 · 4 min read

by Anisha Lyall

Buccellati’s DOOH rollout in Downtown Dubai used premium EMAAR screens around the Dubai Mall precinct, pairing cinematic black and white visuals with sharp jewellery product shots to drive luxury awareness and stronger recall.

14 November 2025 · 4 min read

by Anisha Lyall

Noon’s Minutes campaign takes over Dubai, Sharjah and Ajman with bold OOH and DOOH placements. The multi-format rollout uses billboards, hoardings, lampposts and digital screens to highlight fast delivery and strengthen brand recall across the UAE.

5 November 2025 · 3 min read

by Noah Benedict

Hermès brings subtle seduction to Dubai’s skyline with its Barénia Eau de Parfum campaign, showcasing how luxury brands can capitalise on Dubai’s thriving tourist season through strategic outdoor advertising.

29 October 2025 · 4 min read

by Anisha Lyall

Trendyol’s new UAE campaign lights up the UAE with vibrant billboards and digital screens. Featuring Rahaf Alharbi, the fashion-forward brand strengthens its Middle Eastern presence through impactful outdoor advertising.