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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Campaigns

Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign

Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign

4 July 2025 · 3 min read

by Harshit Dabhi

Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.

Campaigns

Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign

Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign

4 July 2025 · 3 min read

by Harshit Dabhi

Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.

Campaigns

Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)

Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)

23 June 2025 · 3 min read

by Layla Hassan

Deliveroo UAE launches ‘Petvertising’—interactive billboards at pet-eye level in Dubai parks that engage animals and connect owners to in-app pet products.

Campaigns

How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns

How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns

26 May 2025 · 4 min read

by Noah Benedict

How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.

Campaigns

Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign

Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign

18 April 2025 · 3 min read

by Noah Benedict

Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!

Campaigns

Floki Crypto's Successful Launch at Dubai International: A Digital OOH Advertising Success

Floki Crypto's Successful Launch at Dubai International: A Digital OOH Advertising Success

7 April 2025 · 3 min read

by Noah Benedict

Floki Crypto's DXB airport campaign hit 32M impressions in 30 days—boosting brand lift, global visits, and token activity through strategic DOOH ads.

Campaigns

Carrefour’s Ramadan Campaign: Unlocking the Spirit of Togetherness

Carrefour’s Ramadan Campaign: Unlocking the Spirit of Togetherness

28 March 2025 · 2 min read

by Noah Benedict

Discover Carrefour’s inspiring Ramadan campaign, "Unlock the Spirit of Ramadan", celebrating unity and generosity. Learn how out-of-home advertising in the UAE creates a powerful community connection.

Campaigns

BNW Properties Bus & Bus Shelter Advertising: Capturing Dubai’s Real Estate Audience on the Move

BNW Properties Bus & Bus Shelter Advertising: Capturing Dubai’s Real Estate Audience on the Move

17 March 2025 · 3 min read

by Layla Hassan

BNW Properties is leveraging bus and bus shelter advertising across Dubai to connect with potential buyers and investors. Discover how these strategic OOH placements boost visibility and engagement in the UAE’s dynamic real estate market.

Campaigns

Cartier's Stunning OOH Campaign Across the UAE: A Fusion of Nature and Luxury

Cartier's Stunning OOH Campaign Across the UAE: A Fusion of Nature and Luxury

7 March 2025 · 4 min read

by Noah Benedict

Discover Cartier's latest out-of-home (OOH) advertising campaign in the UAE, showcasing their high-jewelry collection in a breathtaking blend of nature and opulence. Learn how the luxury brand is captivating audiences with strategic digital billboards.

Campaigns

Luxury Brands Leverage Transport OOH Advertising for High-Impact Awareness in the UAE and Gulf

Luxury Brands Leverage Transport OOH Advertising for High-Impact Awareness in the UAE and Gulf

27 February 2025 · 3 min read

by Noah Benedict

In the world of luxury advertising, visibility is everything. Premium brands are constantly seeking innovative ways to reach high-net-worth individuals, and Out-of-Home (OOH) advertising is a powerful tool to engage this elite audience.