Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Campaigns
Maison El Nabil Programmatic DOOH Campaign Lifts Purchase Intent to 41%
23 December 2025 · 4 min read
by Anisha Lyall
A six day AI driven programmatic DOOH and mobile push around October’s Beautyworld Dubai helped the luxury fragrance brand, Maison El Nabil, lift recall and purchase intent, while reaching beauty trade audiences with precision.
Campaigns
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Cartier's Stunning OOH Campaign Across the UAE: A Fusion of Nature and Luxury
7 March 2025 · 4 min read
by Noah Benedict
Discover Cartier's latest out-of-home (OOH) advertising campaign in the UAE, showcasing their high-jewelry collection in a breathtaking blend of nature and opulence. Learn how the luxury brand is captivating audiences with strategic digital billboards.
Campaigns
Luxury Brands Leverage Transport OOH Advertising for High-Impact Awareness in the UAE and Gulf
27 February 2025 · 3 min read
by Noah Benedict
In the world of luxury advertising, visibility is everything. Premium brands are constantly seeking innovative ways to reach high-net-worth individuals, and Out-of-Home (OOH) advertising is a powerful tool to engage this elite audience.