Inside Advertising: Case Studies, Articles, and Tips

24 September 2025 · 4 min read

by Noah Benedict

Untold Dubai brings together music lovers and global stars in a festival atmosphere that brands can tap into through strategic out of home advertising and event partnerships.

19 September 2025 · 4 min read

by Harshit Dabhi

Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.

19 September 2025 · 3 min read

by Harshit Dabhi

The Forex Expo Dubai 2025 is a key platform for fintech and crypto firms. Learn how out-of-home advertising in Dubai can elevate brand presence and drive engagement.

15 August 2025 · 3 min read

by Layla Hassan

OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.

5 August 2025 · 4 min read

by Layla Hassan

Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.

1 August 2025 · 2 min read

by Noah Benedict

The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.

24 March 2025 · 3 min read

by Harshit Dabhi

Maximize your brand’s impact at the Dubai World Cup with strategic OOH advertising opportunities. Engage a luxury audience through premium digital displays, airport media, luxury transportation, and on-site activations, amplifying visibility and forging meaningful connections with global elites and high-net-worth consumers.

19 February 2025 · 4 min read

by Harshit Dabhi

The much-anticipated GCC OOH Industry Summit 2025 took place on February 13, 2025, at the luxurious Habtoor Grand Hotel in JBR, Dubai. This premier event brought together industry leaders, media owners, advertisers, media agencies, and global adtech providers to explore the latest trends, technologies, and strategic models shaping the out-of-home (OOH) advertising sector across the region.

18 February 2025 · 4 min read

by Layla Hassan

From 19 February to 9 March 2025, the ICC Champions Trophy converges global elites in the world of cricket. Maximise your brand’s exposure with airport ads, Programmatic Digital Out-of-Home (PDOOH) campaigns, and premium media placements in Dubai. Seize the opportunity to captivate decision-makers and high-value audiences during cricket’s premier event.