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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Global OOH Advertising Spend Smashes Records with Bright Future Ahead

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

15 August 2025 · 3 min read

by Layla Hassan

OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.

Events

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

15 August 2025 · 3 min read

by Layla Hassan

OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.

Events

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

5 August 2025 · 4 min read

by Layla Hassan

Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.

Events

Esports World Cup Takes Over UAE Billboards with Impactful Campaign

Esports World Cup Takes Over UAE Billboards with Impactful Campaign

1 August 2025 · 2 min read

by Noah Benedict

The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.

Events

Maximizing Brand Impact at the Dubai World Cup: Strategic OOH Advertising Opportunities

Maximizing Brand Impact at the Dubai World Cup: Strategic OOH Advertising Opportunities

24 March 2025 · 3 min read

by Harshit Dabhi

Maximize your brand’s impact at the Dubai World Cup with strategic OOH advertising opportunities. Engage a luxury audience through premium digital displays, airport media, luxury transportation, and on-site activations, amplifying visibility and forging meaningful connections with global elites and high-net-worth consumers.

Events

The GCC OOH Industry Summit 2025: A Groundbreaking Event for the Future of Outdoor Advertising in UAE

The GCC OOH Industry Summit 2025: A Groundbreaking Event for the Future of Outdoor Advertising in UAE

19 February 2025 · 4 min read

by Harshit Dabhi

The much-anticipated GCC OOH Industry Summit 2025 took place on February 13, 2025, at the luxurious Habtoor Grand Hotel in JBR, Dubai. This premier event brought together industry leaders, media owners, advertisers, media agencies, and global adtech providers to explore the latest trends, technologies, and strategic models shaping the out-of-home (OOH) advertising sector across the region.

Events

Maximise Brand Visibility at the 2025 ICC Champions Trophy with OOH Advertising

Maximise Brand Visibility at the 2025 ICC Champions Trophy with OOH Advertising

18 February 2025 · 4 min read

by Layla Hassan

From 19 February to 9 March 2025, the ICC Champions Trophy converges global elites in the world of cricket. Maximise your brand’s exposure with airport ads, Programmatic Digital Out-of-Home (PDOOH) campaigns, and premium media placements in Dubai. Seize the opportunity to captivate decision-makers and high-value audiences during cricket’s premier event.

Events

Why Sports Events Provide Great Opportunities for Outdoor Advertisers in Dubai

Why Sports Events Provide Great Opportunities for Outdoor Advertisers in Dubai

23 January 2025 · 5 min read

by Noah Benedict

Dubai, the city where innovation meets luxury, has rapidly become a global hub for sports tourism.

Events

Outdoor Advertising in Dubai During Ramadan: A Look at the Best Campaigns of 2024

Outdoor Advertising in Dubai During Ramadan: A Look at the Best Campaigns of 2024

21 January 2025 · 4 min read

by Noah Benedict

Ramadan is a special time of year in Dubai, a season of reflection, giving, and community. For businesses, it’s also a key period to connect with consumers, especially through outdoor advertising.