Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Campaigns
Etisalat Marks 50th Anniversary with a Nostalgic UAE Ad Campaign
30 October 2026 · 5 min read
by Khuzaima Yamman
Etisalat celebrates its 50th anniversary milestone with a vintage outdoor advertising campaign across Dubai, Sharjah and Ajman.
Strategy
Maximizing Exposure with Digital Billboards in Dubai
26 October 2026 · 6 min read
by Dergham
A look at how digital billboards across Dubai's busiest corridors help brands command attention, exploring the strategic locations and DOOH tactics driving measurable exposure.
Advertising Formats
Innovative Uses of Lamppost Advertising in Dubai
26 October 2026 · 6 min read
by Dergham
Explore innovative lamppost advertising in Dubai, where brands use creative pedestrian-level placements to boost visibility and complement larger OOH formats.
Campaigns
Chipotle Launches New Outdoor Advertising Campaign in Dubai
26 October 2026 · 4 min read
by Khuzaima Yamman
Chipotle launches a new billboard advertising campaign across Dubai, featuring roadside hoardings and wall wraps promoting its burritos, bowls and real ingredients.
Campaigns
Apple Promotes iPhone Duo Across Dubai’s OOH Landscape
12 October 2026 · 5 min read
by Khuzaima Yamman
Apple brings the new iPhone Duo to Dubai’s outdoor advertising landscape ahead of its UAE launch on 23 October 2026.
History
The Evolution of Billboard Advertising in the UAE: Trends and Costs
5 October 2026 · 6 min read
by Harith Onigemo
From static billboards to digital screens, discover how billboard advertising in the UAE has evolved, plus the costs brands can expect in Dubai's competitive outdoor advertising market.
Campaigns
Carvion Launches New Outdoor Campaign in Dubai
9 September 2026 · 3 min read
by Khuzaima Yamman
Carvion launches a new outdoor advertising campaign in Dubai, promoting its wholesale car export services with a clear bilingual message.
Campaigns
e& Promotes Money Card Across Dubai Screens
8 September 2026 · 3 min read
by Khuzaima Yamman
e& Money launches a new Dubai outdoor campaign promoting its card for international spending, using London imagery and a clear message around exchange rates and overseas payments.
Campaigns
Gucci Brings Minimalist OOH Campaign to Dubai
3 September 2026 · 3 min read
by Khuzaima Yamman
Gucci returns to Dubai’s outdoor advertising scene with a simple but eye-catching campaign on Sheikh Zayed Road.