Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Campaigns
MG7 Takes Over Dubai Roads With ‘Instant Obsession’ Campaign
25 August 2026 · 4 min read
by Khuzaima Yamman
MG7 appears on Sheikh Zayed Road with an emotion-led Dubai OOH campaign featuring bold red visuals, premium styling, and the line ‘Instant Obsession'.
Insights
Why Simplicity Wins in Billboard Advertising
24 August 2026 · 3 min read
by Khuzaima Yamman
Find out why simple billboard creative can help brands communicate clearly, capture attention and make an impact across busy UAE locations.
Campaigns
Lululemon Brings “A Class Apart” Campaign to UAE Billboards
21 August 2026 · 3 min read
by Khuzaima Yamman
Lululemon takes its “A Class Apart” campaign to UAE roads with bold red unipoles, simple messaging and a clean creative approach built around movement.
Campaigns
Subway Launches a New Summer OOH Campaign in the UAE
20 August 2026 · 3 min read
by Khuzaima Yamman
Subway brings a refreshing summer message to UAE with a colourful OOH campaign featuring oversized iced drinks and the line “Cool Your Summer with Sips”.
Campaigns
Talabat Mart Launches ‘Dinner, Just the Way You Like It’ Campaign
12 August 2026 · 4 min read
by Khuzaima Yamman
Talabat Mart brings its ‘Dinner, just the way you like it’ OOH campaign to Dubai, using bold food imagery and digital bridge screens to connect with diners.
Campaigns
Jetour Highlights SUV in Latest Dubai Campaign
12 August 2026 · 3 min read
by Khuzaima Yamman
Jetour brings its latest SUV campaign to Dubai’s digital screens and hoardings, promoting 0% finance for three years, VAT support and monthly payment options.
Strategy
How to Integrate Billboard Advertising With Digital Marketing Strategy
12 August 2026 · 4 min read
by Khuzaima Yamman
Learn how to connect billboard advertising with digital marketing using consistent creative, local targeting, social media, search and campaign measurement.
Campaigns
Max Fashion Unveils UAE Back-to-School Billboard Campaign
6 August 2026 · 4 min read
by Khuzaima Yamman
Discover how Max Fashion's latest back-to-school campaign uses bold visuals and strategic billboard placements across the UAE to connect with families.
Campaigns
Spider-Man Took Over Three Prominent Middle East Landmarks
6 August 2026 · 4 min read
by Khuzaima Yamman
Discover how Spider-Man: Brand New Day transformed Burj Khalifa, Kingdom Centre and Cairo Tower into spectacular projection displays across the Middle East.