Advertise on Sheikh Zayed Road
Sheikh Zayed Road is Dubai's principal commercial highway and one of the UAE's most prominent outdoor advertising corridors. From Dubai World Trade Centre and DIFC to Business Bay, Al Safa and Dubai Marina, its inventory spans large format billboards, digital LED screens, unipoles and bridge banners.
Ready to explore advertising on Sheikh Zayed Road?
Connect with Sheikh Zayed Road's leading advertising specialist.
Sheikh Zayed Road Key Facts
- Route
- E11
- Typical campaign
4 weeks to 3 months
Extended bookings available
- Landmarks
- Museum of the Future
- Overview
OOH.ae plans and executes Sheikh Zayed Road advertising campaigns, securing premium locations and coordinating media buying, creative specifications, approvals and delivery.
- Lanes
- Six or more each way
- Advertising format
Billboards, unipoles, bridges and LED
- Creative formats
- Large format artworklarge format
- Digital LED rotationsdigital LED
- Bridge bannersbridge
- Building bannersbuilding
Sheikh Zayed Road Advertising Formats
Advertise on Sheikh Zayed Road in Dubai with premium billboards, unipoles and digital screens across the city’s principal commercial highway.
Where to Advertise on Sheikh Zayed Road?
Performance depends on the road section, traffic direction, billboard orientation and surrounding commercial activity. Building banners and lamppost series are also available on selected stretches.
- 01
Dubai World Trade Centre
The section serving one of the city’s principal exhibition venues. Billboards here are relevant to brands advertising around GITEX Global, international exhibitions and major business events, scheduled to coincide with event dates.
- 02
DIFC and Emirates Towers
The corridor into Dubai's financial and professional services district, particularly relevant to financial institutions, luxury brands, professional services, technology companies and corporate campaigns.
- 03
Downtown Dubai and Business Bay
Serving the commercial and residential districts around Downtown Dubai and Business Bay. Large format billboards and digital screens support property launches, hospitality, premium consumer products and international announcements.
- 04
Al Barsha and Mall of the Emirates
Placements around Al Barsha connect major residential communities, hotels, shopping destinations and commercial developments, with opportunities for retail, education, healthcare, property and consumer advertising.
Sheikh Zayed Road
advertising cost
The cost to advertise on Sheikh Zayed Road depends on the billboard location, format, display size, traffic facing direction, campaign duration and availability. The estimates below are indicative for advertising on Sheikh Zayed Road, Dubai.
| Advertising Package | Approximate Price |
|---|---|
| Roadside billboards (per billboard, 4 weeks) | AED 195,500 to 1,150,000 |
| Digital bridge banners (per bridge banner, 4 weeks) | AED 80,500 to 230,000 |
| Static bridge banners (per bridge banner, 4 weeks) | AED 164,450 to 292,148 |
| DOOH digital screens (per site, 4 weeks) | AED 40,250 to 926,900 |
| Lampposts (per circuit, 4 weeks) | AED 93,150 to 465,520 |
| Static unipoles (per unipole, 4 weeks) | AED 92,000 to 287,500 |
| Digital unipoles (per unipole, 4 weeks) | AED 56,000 to 345,000 |
| Programmatic DOOH (pDOOH) (per campaign, bought by impressions) | AED 180,000 to 517,500 |
| Metro wrap (per metro station) | From AED 645,150 |
| Building banner or mega hoarding | |
| Custom multiple location campaign |
Prices are indicative market estimates. Current rates and availability are confirmed before a proposal is issued.
Our Award-Winning OOH Campaigns
Jimmy Choo Dubai
July 2024
Binance
April 2025
Floki
November 2024
OpenSooq
January 2025
WE Convention
March 2024
Spongebob Squarepants
October 2024
e&
December 2024
Why Choose OOH.ae for
Sheikh Zayed Road Advertising?
OOH.ae brings international media planning experience and established local expertise to outdoor advertising across Dubai.
Our team selects Sheikh Zayed Road locations on campaign objectives, traffic direction, audience suitability, available inventory and commercial requirements, then manages buying, negotiation, artwork specifications, production and approvals.
Campaigns can cover a single landmark placement or several formats along the corridor, and extend across Downtown Dubai, Dubai Marina, transport networks and other strategic UAE locations.
Frequently asked questions
Answers on Sheikh Zayed Road traffic, campaign length, digital creative and approvals.
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