Advertise in Business Bay
Business Bay is one of Dubai's principal commercial districts, covering approximately 4.3 million square metres and accommodating around 100,000 occupants. Located between Downtown Dubai, Sheikh Zayed Road and Al Khail Road, the district brings together corporate headquarters, residential towers, luxury hotels and waterfront destinations.
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Business Bay Key Facts
- Waterfront
- Dubai Water Canal
- Community type
Commercial, residential and hospitality
- Occupants
- Around 100,000
- Overview
OOH.ae plans and books billboard, digital, transport and large format advertising campaigns, coordinating media selection, creative specifications, approvals and delivery.
- District area
- About 4.3M sq m
- Advertising format
Digital, static, bridge and metro
- Creative formats
- Large format artworklarge format
- Digital screensdigital
- Bridge bannersbridge
- Building wrapsbuilding
- Main roads
- Sheikh Zayed Road, Al Khail Road, Al Khaleej Al Tejari Street and Al Asayel Street
- Notable buildings
- The Opus, O-14, Ubora Towers and JW Marriott Marquis Dubai
- Nearby districts
- Downtown Dubai, DIFC, Al Quoz and Dubai Design District
Business Bay Advertising Formats
Advertising in Business Bay provides access to business professionals, decision makers, residents and visitors moving through central Dubai.
Where to Advertise in Business Bay?
- 01
Sheikh Zayed Road and Business Bay Entrances
Sheikh Zayed Road provides access to Business Bay and connects the district with Downtown Dubai, DIFC and other major commercial areas. Premium roadside placements along the surrounding corridor can reach motorists travelling between Dubai's business districts. We assess individual sites according to viewing direction, traffic movement and campaign objectives.
- 02
Al Khaleej Al Tejari Street
Al Khaleej Al Tejari Street runs through Business Bay, connecting office towers, residential developments, hotels and commercial destinations. Approved roadside media can reach people travelling within the district, including professionals commuting to offices and residents moving between local destinations.
- 03
Business Bay Metro Station
Business Bay Metro Station is a key public transport connection for the district. Advertising within approved station areas can reach passengers during their daily journeys. Digital and static formats may be selected according to station inventory, viewing conditions and available campaign packages.
- 04
Bay Avenue and Executive Towers
Bay Avenue serves the Executive Towers community and surrounding offices, with retail, dining and everyday services. Advertising opportunities within approved commercial spaces can support brands targeting local professionals and residents. Relevant categories include financial services, fitness, healthcare, retail and food and beverage.
How Much Does Advertising
in Business Bay Cost?
The cost to advertise in business bay depends on the location, billboard dimensions, format, campaign duration and available inventory. Premium roadside sites and large digital screens command higher budgets, while selected commercial property and metro formats may offer smaller campaign packages. Production, installation and authority fees can affect the final quotation.
| Advertising Package | Approximate Price |
|---|---|
| Static billboards (per billboard, 4 weeks) | AED 310,500 to AED 632,500 |
| Digital billboards (per screen, 4 weeks) | AED 97,750 to AED 230,000 |
| DOOH digital screens (per site, 4 weeks) | AED 125,000 to AED 295,000 |
| Premium unipole, 4 weeks | |
| Bridge banner advertising, 4 weeks | |
| Metro station advertising, 4 weeks | |
| Building wrap or facade installation | |
| Commercial property digital advertising, 4 weeks | |
| Bespoke brand activation |
Our Award-Winning OOH Campaigns
Jimmy Choo Dubai
July 2024
Binance
April 2025
Floki
November 2024
OpenSooq
January 2025
WE Convention
March 2024
Spongebob Squarepants
October 2024
e&
December 2024
Why Choose OOH.ae for
Business Bay Advertising?
OOH.ae brings established media buying experience and local market knowledge to advertising campaigns across Business Bay and central Dubai.
Our team assesses roadside visibility, audience movement, media availability and commercial requirements to recommend suitable placements. We manage creative specifications, production coordination and relevant approvals.
Campaigns can focus on Business Bay or extend across Downtown Dubai, DIFC, Sheikh Zayed Road and other selected locations through a coordinated media plan.
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