Advertise at
Dubai International Airport
DXB welcomed 95.2 million guests in 2025, the highest annual international passenger traffic ever recorded by any airport. Travellers spend extended time in departures, arrivals and baggage halls, giving brands a captive, internationally mobile audience at the start and end of every journey.
Ready to explore advertising at DXB?
Connect with Dubai International Airport's leading advertising specialist.
Dubai International Airport Key Facts
- Guests in 2025
- 95.2M
- Destinations
291 in 110 countries
108 international airlines
- Operator
- Dubai Airports
- Overview
OOH.ae plans and books airport advertising at DXB, across terminal digital screens, static sites and programmatic placements.
- Busiest international airport
- 11 years running
- Advertising format
Terminal digital, static and programmatic
- Creative formats
- Terminal digital screensdigital
- Video and motionvideo
- Programmatic DOOHprogrammatic
- Backlit sitesbacklit
Dubai International Airport Advertising Formats
Advertise at Dubai International Airport (DXB), the world's busiest airport for international passengers, with digital and static media across its terminals.
Where to Advertise at DXB?
DXB operates three passenger terminals, with Terminal 3 dedicated to Emirates. Each zone reaches the traveller at a different moment of the journey.
- 01
Departures
Check in, security and the walk to the gates reach outbound travellers with time to spare, relevant to luxury, duty free, technology and financial brands.
- 02
Concourses and Gates
Long dwell areas where passengers wait, shop and dine, ideal for video, motion and brand storytelling.
- 03
Arrivals and Baggage Reclaim
The first impression of Dubai for every arriving passenger, well suited to tourism, hospitality, property, telecoms and ride services.
- 04
Airport Road Approaches
Roadside sites on the roads serving the airport extend the campaign to drivers, chauffeurs and taxis moving to and from the terminals.
DXB
advertising cost
The cost to advertise at Dubai International Airport depends on the terminal, the zone, the format and the weeks booked. Programmatic buying allows smaller, time targeted budgets alongside fixed packages.
| Advertising Package | Approximate Price |
|---|---|
| Terminal digital network (4 weeks) | |
| Arrivals or baggage hall site (4 weeks) | |
| Programmatic DOOH | |
| Static and backlit sites (4 weeks) | |
| Custom multiple terminal campaign |
Rates depend on the format, the weeks booked and current availability. OOH.ae confirms pricing before a proposal is issued.
Our Award-Winning OOH Campaigns
Jimmy Choo Dubai
July 2024
Binance
April 2025
Floki
November 2024
OpenSooq
January 2025
WE Convention
March 2024
Spongebob Squarepants
October 2024
e&
December 2024
Why Choose OOH.ae for
Airport Advertising?
OOH.ae brings local market knowledge and international media planning experience to airport advertising in Dubai.
Our team plans DXB campaigns by terminal, zone and travel moment, and handles booking, artwork specifications and approvals with the airport media operator.
Airport campaigns can extend to Sheikh Zayed Road, metro stations and the city’s landmark sites, coordinated through one point of contact.
Frequently asked questions
Answers on booking Dubai International Airport advertising, terminals, formats and approvals.
Supercharge your next campaign with OOH Advertising
Competitive Rates
Cost-effective, practical pricing without endless rate shopping and red tape.
Buying Power
Our access to unlimited sites and media buying strength will maximise your ROI.
MENA Gateway
Position your brand and establish a strong presence in the region with our expertise.