Advertise in Dubai Marina

Dubai Marina is one of Dubai's leading waterfront districts, with more than 200 residential towers, luxury hotels, Dubai Marina Mall and almost eight kilometres of landscaped public walkways. Its concentration of residences, restaurants, retail and leisure destinations creates advertising opportunities throughout the day and evening.

  • Jimmy Choo
  • NEOM
  • Pepperstone
  • Qatar Airways
  • Xiaomi
  • IKEA

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Dubai Marina Key Facts

Waterfront development
3km
Residential towers

More than 200

Public walkways
Almost 8 km
Overview

OOH.ae plans and books advertising campaigns across Dubai Marina, managing location selection, creative requirements and campaign delivery.

Metro connectivity
Sobha Realty and DMCC stations
Advertising format

Digital, roadside, tram and mall

Creative formats
  • Roadside artworkroadside
  • Digital screensdigital
  • Tram brandingtram
  • Waterfront mediawaterfront
Major destinations
Marina Walk, Dubai Marina Mall, Pier 7 and Dubai Marina Yacht Club
Key audiences
Residents, tourists, professionals, shoppers and leisure visitors

Dubai Marina Advertising Formats

The district connects Marina Walk, Dubai Marina Mall, Dubai Tram and major roads serving Jumeirah Beach Residence and Sheikh Zayed Road. Brands can reach residents, international visitors, shoppers and commuters through roadside billboards, digital screens, transport advertising and approved retail media.

Digital BillboardAdvertisingLarge format digital screens along approved roads and commercial locations display animated campaigns, product visuals and brand messages. These placements are suitable for automotive, property, technology, hospitality and luxury campaigns.
Roadside BillboardAdvertisingStatic billboards and unipoles provide dedicated advertising space on major roads serving Dubai Marina and its surrounding districts. Locations can be selected according to traffic direction, visibility, viewing distance and the audience travelling through the area.
Dubai TramAdvertisingDubai Tram connects Dubai Marina with JBR, Dubai Media City and Al Sufouh. Advertising opportunities can include branded tram exteriors and approved station media, subject to available inventory. Tram campaigns are particularly relevant to brands seeking visibility across residential, tourism and commercial areas.
Dubai Marina MallAdvertisingDigital displays and promotional media within Dubai Marina Mall can reach visitors during shopping, dining and entertainment activities. Placements are selected according to available mall inventory, visitor routes and campaign requirements.
Building Banners andFacade AdvertisingSelected residential and commercial buildings may accommodate large format advertising banners or temporary installations. These opportunities require property owner approval, technical assessment and relevant advertising permissions.
Waterfront and PedestrianAdvertisingStreet level screens, retail displays and promotional installations can reach people moving around Marina Walk and nearby commercial destinations. Available formats depend on individual property rights, pedestrian access and local advertising restrictions.

Best Advertising Locations in Dubai Marina

  • 01

    Marina Walk

    Marina Walk runs through the district's waterfront dining, retail and residential environment. Advertising around approved commercial properties and nearby pedestrian routes can reach residents and visitors spending time at restaurants, cafés and leisure destinations. Evening activity is particularly relevant to hospitality, food and beverage, and lifestyle campaigns.

  • 02

    Dubai Marina Mall

    Dubai Marina Mall brings together shopping, dining, entertainment and access to the surrounding waterfront. Approved mall advertising is relevant to fashion, beauty, consumer electronics, financial services and retail promotions. Media selection can focus on visitor entrances and established shopping routes.

  • 03

    Dubai Marina Road Entrances

    The roads connecting Dubai Marina with Sheikh Zayed Road, Al Marsa Street and neighbouring commercial areas provide opportunities for roadside advertising.

  • 04

    Dubai Tram Corridor

    Dubai Tram passes through key residential and visitor areas, including Dubai Marina and JBR. Tram advertising can maintain a branded presence along the route, while selected station media provides visibility among passengers using the network.

Dubai Marina
Advertising Cost

The cost to advertise in Dubai Marina depends on the location, format, display size, campaign duration and available inventory.

Roadside billboards (per billboard, 4 weeks)AED 195,500–402,500
Bridge banners (per bridge banner, 4 weeks)AED 196,536–246,675
DOOH digital screens (per site, 4 weeks)AED 126,500–142,600
Roadside unipole, 4 weeks
Dubai Tram exterior advertising

Our Award-Winning OOH Campaigns

Jimmy Choo billboard next to Sheikh Zayed Road with the Burj Khalifa in the background

Jimmy Choo Dubai

July 2024

Binance Lampposts for TOKEN2049 with the Burj Al Arab in the background

Binance

April 2025

Localised, bilingual creatives tailored to Dubai’s audience by Floki in Dubai International Airport

Floki

November 2024

Unipole Billboard of OpenSooq on Sheikh Zayed Road Dubai

OpenSooq

January 2025

WE Convention billboard on a building along Sheikh Zayed Road, Dubai

WE Convention

March 2024

Spongebob’s 25th Anniversary taxi advert adds a playful aspect to a residential street in Dubai

Spongebob Squarepants

October 2024

e& branded tram targets tourists in Dubai Marina

e&

December 2024

Why Advertise in
Dubai Marina with ooh.ae?

OOH.ae manages outdoor advertising campaigns across Dubai Marina and the city's wider commercial and residential districts.

Our team evaluates available advertising locations, audience movement, viewing conditions and commercial requirements before recommending suitable media.

We coordinate media buying, creative specifications, production arrangements, booking schedules and relevant approvals. Campaigns can focus on Dubai Marina or extend into JBR, Dubai Media City, Palm Jumeirah and Sheikh Zayed Road.

FAQs

We’re here to help you navigate the advertising landscape across Dubai and the United Arab Emirates. Can’t find what you need?

The most suitable locations depend on the target audience. Marina Walk is relevant to waterfront dining and leisure audiences, Dubai Marina Mall serves shoppers, and roadside locations around the district reach motorists. Dubai Tram provides opportunities for campaigns covering multiple neighbourhoods.

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