Advertise on Hessa Street
Hessa Street is one of Dubai's major road corridors, linking Sheikh Zayed Road and Al Khail Road through Al Barsha, Barsha Heights and Jumeirah Village Circle. With the full upgrade open since April 2026, its 4.5 km main section carries commuters, residents and professionals between established neighbourhoods and fast growing communities.
Ready to explore advertising on Hessa Street?
Hessa Street at a Glance
- Upgraded section
- 4.5 km
- Fully opened
19 April 2026
Four lanes in each direction
- Road authority
- RTA Dubai
- Overview
OOH.ae plans and coordinates Hessa Street advertising campaigns, securing roadside locations, managing media bookings and overseeing campaign delivery.
- Traffic capacity
- 16,000 per hour
- Advertising format
Roadside, digital and bridge formats
- Creative formats
- Large format artworklarge format
- Digital LED loopsdigital LED
- Bridge banner creativebridge banner
- Unipole facesunipole
Hessa Street Advertising Formats
Advertise on Hessa Street in Dubai with roadside billboards, digital screens and bridge banners, planned and booked by OOH.ae.
Where to Advertise on Hessa Street?
The effectiveness of a roadside campaign depends on where the advertisement sits and which direction of traffic it faces. Inventory varies by location and media owner, and our team matches each site to the campaign objective.
- 01
Sheikh Zayed Road Junction
The western connection serves motorists moving between Hessa Street, Sheikh Zayed Road and nearby business districts. Placements here suit campaigns aimed at professionals and commuters travelling between major commercial areas.
- 02
Al Barsha and Barsha Heights
An established residential and commercial catchment with access to surrounding destinations. Roadside advertising here is relevant to education providers, healthcare, retailers and consumer brands seeking regular local exposure.
- 03
Al Khail Road Interchange
The interchange connects Hessa Street with Al Khail Road, one of Dubai's principal corridors running parallel to Sheikh Zayed Road. The display position and traffic direction determine which journeys receive the greatest exposure.
- 04
Jumeirah Village Circle and Al Barsha South
The eastern corridor serves growing communities including Jumeirah Village Circle, Al Barsha South and Arjan. It is particularly relevant to property developers, supermarkets, schools, fitness operators and businesses serving nearby households.
Hessa Street
advertising cost
The cost to advertise on Hessa Street depends on the billboard location, format, display size, campaign duration and visibility to passing traffic. The estimates below give an indicative budget for roadside advertising on Hessa Street, Dubai.
| Advertising Package | Approximate Price |
|---|---|
| Roadside billboards (per billboard, 4 weeks) | AED 172,500 to 529,000 |
| Lampposts (per circuit, 4 weeks) | From AED 126,500 |
| Digital unipoles (per unipole, 4 weeks) | AED 40,250 to 151,800 |
| Bridge banner advertising (4 weeks) | |
| Custom multiple location campaign |
Prices are indicative market estimates. Current rates, availability and production costs are confirmed before a proposal is issued.
Our Award-Winning OOH Campaigns
Jimmy Choo Dubai
July 2024
Binance
April 2025
Floki
November 2024
OpenSooq
January 2025
WE Convention
March 2024
Spongebob Squarepants
October 2024
e&
December 2024
Why Choose OOH.ae for
Hessa Street Advertising?
OOH.ae brings local market knowledge and international media planning experience to roadside advertising in Dubai.
We evaluate Hessa Street billboard locations on traffic direction, visibility to approaching motorists, proximity to key junctions and the residential and commercial developments around them, so every placement is aligned with your campaign objectives.
We coordinate media availability, commercial negotiations, artwork specifications, regulatory approvals and installation, providing a single point of contact from media selection through campaign launch.
Frequently asked questions
Answers on booking Hessa Street advertising, campaign length and the approvals roadside media requires.
Supercharge your next campaign with OOH Advertising
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Cost-effective, practical pricing without endless rate shopping and red tape.
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