Advertise on JBR
Jumeirah Beach Residence (JBR) is one of Dubai's established beachfront destinations, combining a 1.7 kilometre promenade with residential towers, five star hotels, restaurants and retail attractions. The Walk and The Beach attract residents, international visitors and leisure audiences throughout the day, with evening activity concentrated around the waterfront.

Ready to explore advertising in JBR?
Connect with JBR's Leading Advertising Specialist
JBR Key Facts
- Residential towers
- 40
- Residential clusters
Six
Murjan, Sadaf, Bahar, Rimal, Amwaj and Shams
- Master development
- Dubai Properties
- Overview
OOH.ae plans and books JBR advertising, across digital billboards, 3D screens, tram media and beachfront retail destinations.
- Public transport
- Dubai Tram
- Advertising format
Digital, 3D, tram and retail media
- Creative formats
- Digital screensdigital
- 3D animation3D
- Tram brandingtram
- Brand activationsactivations
- Key destinations
- The Walk, The Beach, Roxy Cinemas and beachfront hotels
- Public transport
- Dubai Tram and nearby Dubai Metro connections
JBR Advertising Formats
JBR offers opportunities for digital billboards, 3D advertising, transport media and approved retail activations. OOH.ae plans and coordinates campaigns across the district, selecting locations according to audience movement, visibility, campaign objectives and available inventory.
Prime Advertising Locations at JBR
- 01
The Beach at JBR
The Beach is a beachfront retail and entertainment destination with restaurants, shops, leisure attractions and Roxy Cinemas. Digital advertising around the destination can reach audiences arriving for dining, shopping, cinema visits and beach activities. It is a relevant location for entertainment, food and beverage, fashion and lifestyle campaigns.
- 02
The Walk at JBR
The Walk is a 1.7 kilometre promenade connecting retail outlets, restaurants, residential entrances and hotels. Advertising opportunities around approved commercial properties can reach pedestrians moving between dining, shopping and leisure destinations. Campaigns can be planned around visitor activity and the available media positions.
- 03
JBR Tram Stations
The Dubai Tram serves JBR through Jumeirah Beach Residence 1 and Jumeirah Beach Residence 2 stations. Selected station advertising and tram branding can reach residents, commuters and visitors travelling between JBR, Dubai Marina and neighbouring districts.
- 04
JBR Road Entrances
Roads connecting JBR with Dubai Marina and Sheikh Zayed Road carry traffic towards residential buildings, hotels, parking facilities and waterfront destinations. Available roadside advertising can be assessed according to traffic direction, visibility and proximity to the campaign's target locations.
How Much Does Advertising
on JBR Cost?
The cost to advertise on JBR depends on the specific location, screen size, format, campaign duration and available media inventory. Premium digital screens and bespoke 3D campaigns require individual quotations.
| Advertising Package | Approximate Price |
|---|---|
| Roadside billboards (per billboard, 4 weeks) | AED 195,500 to AED 402,500 |
| Bridge banners (per bridge banner, 4 weeks) | AED 196,536 to AED 246,675 |
| Tram wrap (per tram) | From AED 276,000 |
| Bespoke 3D digital billboard campaign | |
| Tram station advertising, 4 weeks | |
| Retail digital advertising, 4 weeks | |
| Building banner or special installation | |
| Brand activation or experiential campaign |
Our Award-Winning OOH Campaigns

Jimmy Choo Dubai
July 2024

Binance
April 2025

Floki
November 2024

OpenSooq
January 2025

WE Convention
March 2024

Spongebob Squarepants
October 2024

e&
December 2024
Why advertise on
JBR with OOH UAE?
OOH.ae plans and manages outdoor advertising campaigns across JBR, Dubai Marina and Dubai's wider commercial districts.
Our team evaluates available advertising sites, audience movement, screen specifications and campaign requirements to identify suitable placements. We coordinate creative delivery, production and relevant approvals.
For campaigns extending beyond JBR, we can combine beachfront advertising with Dubai Tram, Sheikh Zayed Road, Palm Jumeirah and other selected locations across the city.
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