Advertise on JBR

Jumeirah Beach Residence (JBR) is one of Dubai's established beachfront destinations, combining a 1.7 kilometre promenade with residential towers, five star hotels, restaurants and retail attractions. The Walk and The Beach attract residents, international visitors and leisure audiences throughout the day, with evening activity concentrated around the waterfront.

  • Jimmy Choo
  • NEOM
  • Pepperstone
  • Qatar Airways
  • Xiaomi
  • IKEA

Ready to explore advertising in JBR?

Connect with JBR's Leading Advertising Specialist

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JBR Key Facts

Residential towers
40
Residential clusters

Six

Murjan, Sadaf, Bahar, Rimal, Amwaj and Shams

Master development
Dubai Properties
Overview

OOH.ae plans and books JBR advertising, across digital billboards, 3D screens, tram media and beachfront retail destinations.

Public transport
Dubai Tram
Advertising format

Digital, 3D, tram and retail media

Creative formats
  • Digital screensdigital
  • 3D animation3D
  • Tram brandingtram
  • Brand activationsactivations
Key destinations
The Walk, The Beach, Roxy Cinemas and beachfront hotels
Public transport
Dubai Tram and nearby Dubai Metro connections

JBR Advertising Formats

JBR offers opportunities for digital billboards, 3D advertising, transport media and approved retail activations. OOH.ae plans and coordinates campaigns across the district, selecting locations according to audience movement, visibility, campaign objectives and available inventory.

Digital BillboardAdvertisingLarge digital billboards at selected commercial locations display brand campaigns, animated visuals and promotional messages. For brands planning to advertise on JBR, digital screens around The Beach and surrounding retail destinations provide visibility among shoppers, tourists and leisure visitors. These placements are relevant to product launches, hospitality, entertainment and luxury retail campaigns.
3D BillboardAdvertisingJBR has hosted anamorphic 3D advertising, including Nando's campaign above Roxy Cinemas at The Beach in 2026. The format uses perspective based animation to create an illusion of depth on a digital display. It is particularly suitable for product reveals, entertainment launches and campaigns designed to generate video content for wider distribution.
Dubai TramAdvertisingDubai Tram connects JBR with Dubai Marina, Dubai Media City and Al Sufouh. Full tram wraps, selected exterior branding and approved station media can extend campaign visibility along the transport corridor.
Retail and PedestrianAdvertisingApproved digital screens, promotional displays and temporary brand installations around The Walk and The Beach can reach people visiting shops, restaurants and leisure attractions. These placements are suited to retail promotions, hospitality campaigns, seasonal launches and consumer experiences.
Building Banners andLarge Format InstallationsSelected commercial buildings and properties may accommodate temporary banners, branded displays or bespoke advertising installations. Each opportunity requires a location assessment, property owner permission and any relevant technical or regulatory approvals.
ExperientialAdvertisingPop up installations, product demonstrations and branded experiences may be arranged within designated commercial spaces. Campaigns can be developed around retail openings, product launches, seasonal promotions and events, subject to venue availability and permissions.

Prime Advertising Locations at JBR

  • 01

    The Beach at JBR

    The Beach is a beachfront retail and entertainment destination with restaurants, shops, leisure attractions and Roxy Cinemas. Digital advertising around the destination can reach audiences arriving for dining, shopping, cinema visits and beach activities. It is a relevant location for entertainment, food and beverage, fashion and lifestyle campaigns.

  • 02

    The Walk at JBR

    The Walk is a 1.7 kilometre promenade connecting retail outlets, restaurants, residential entrances and hotels. Advertising opportunities around approved commercial properties can reach pedestrians moving between dining, shopping and leisure destinations. Campaigns can be planned around visitor activity and the available media positions.

  • 03

    JBR Tram Stations

    The Dubai Tram serves JBR through Jumeirah Beach Residence 1 and Jumeirah Beach Residence 2 stations. Selected station advertising and tram branding can reach residents, commuters and visitors travelling between JBR, Dubai Marina and neighbouring districts.

  • 04

    JBR Road Entrances

    Roads connecting JBR with Dubai Marina and Sheikh Zayed Road carry traffic towards residential buildings, hotels, parking facilities and waterfront destinations. Available roadside advertising can be assessed according to traffic direction, visibility and proximity to the campaign's target locations.

How Much Does Advertising
on JBR Cost?

The cost to advertise on JBR depends on the specific location, screen size, format, campaign duration and available media inventory. Premium digital screens and bespoke 3D campaigns require individual quotations.

Roadside billboards (per billboard, 4 weeks)AED 195,500 to AED 402,500
Bridge banners (per bridge banner, 4 weeks)AED 196,536 to AED 246,675
Tram wrap (per tram)From AED 276,000
Bespoke 3D digital billboard campaign
Tram station advertising, 4 weeks
Retail digital advertising, 4 weeks
Building banner or special installation
Brand activation or experiential campaign

Our Award-Winning OOH Campaigns

Jimmy Choo billboard next to Sheikh Zayed Road with the Burj Khalifa in the background

Jimmy Choo Dubai

July 2024

Binance Lampposts for TOKEN2049 with the Burj Al Arab in the background

Binance

April 2025

Localised, bilingual creatives tailored to Dubai’s audience by Floki in Dubai International Airport

Floki

November 2024

Unipole Billboard of OpenSooq on Sheikh Zayed Road Dubai

OpenSooq

January 2025

WE Convention billboard on a building along Sheikh Zayed Road, Dubai

WE Convention

March 2024

Spongebob’s 25th Anniversary taxi advert adds a playful aspect to a residential street in Dubai

Spongebob Squarepants

October 2024

e& branded tram targets tourists in Dubai Marina

e&

December 2024

Why advertise on
JBR with OOH UAE?

OOH.ae plans and manages outdoor advertising campaigns across JBR, Dubai Marina and Dubai's wider commercial districts.

Our team evaluates available advertising sites, audience movement, screen specifications and campaign requirements to identify suitable placements. We coordinate creative delivery, production and relevant approvals.

For campaigns extending beyond JBR, we can combine beachfront advertising with Dubai Tram, Sheikh Zayed Road, Palm Jumeirah and other selected locations across the city.

FAQs

We’re here to help you navigate the advertising landscape across Dubai and the United Arab Emirates. Can’t find what you need?

Yes. International brands can book approved advertising locations at JBR, subject to media availability, creative approval and applicable UAE advertising requirements.

Supercharge your next campaign with OOH Advertising

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    Cost-effective, practical pricing without endless rate shopping and red tape.

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    Our access to unlimited sites and media buying strength will maximise your ROI.

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