Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!

A Journey That Fuels the Appetite

Imagine cruising down Sheikh Zayed Road and catching sight of a bus cloaked in Domino’s signature blue and fiery red, dripping with mouth-watering pizza imagery. That’s exactly what happened when Domino’s launched a full-wrap bus advertising campaign across Sharjah and Dubai. As the buses glide through the city, hungry commuters and weekend explorers spot that irresistible call to action: two large pizzas for just 29 AED each, with free delivery.

Why Full-Wrap Buses Make an Impact

Mobile out-of-home (OOH) formats like buses deliver unmatched reach. Each wrapped vehicle becomes a moving billboard, exposing tens of thousands of potential customers to the brand every day. Unlike static billboard sites, buses traverse diverse neighbourhoods—from bustling downtown districts to leafy suburban streets—maximising impressions and reinforcing brand recall. This approach aligns perfectly with our expertise in bus advertising at OOH AE, where we design campaigns that literally move people.

Design That Demands Attention

The Domino’s bus wrap didn’t just cover metal; it transformed it. Bold, high-definition visuals of cheesy slices pulling apart dance across the vehicle’s length. Key offer details—“2 Large Pizzas for 29 AED” and “Free Delivery”—are front and centre in clear, legible typography, even at speed. This ensures that whether a motorist catches a glimpse at a junction or a pedestrian spots it at a bus stop, the message lands instantly. It’s a lesson in clever layout: make your core offer impossible to miss, then let appetite do the rest.

Connecting with Diverse Audiences

Dubai and Sharjah are melting pots of locals, expats and tourists. A full-wrap bus blitz reaches each demographic in their natural habitat—on the move. Office-goers queueing at metro stations, families strolling through malls, or visitors sightseeing on Sheikh Zayed Road: everyone becomes part of the campaign’s audience. It’s a strategy we’ve seen work across various transport formats, from our Dubai tram full-wrap campaigns to taxi tops, and it consistently drives both footfall and online orders.

Seamless Integration with Digital Ordering

While the bus wrap draws eyes, Domino’s seamless online infrastructure does the heavy lifting. A quick QR scan or a simple app tap converts on-the-go interest into immediate sales. Offering two large pizzas at such a competitive price point, plus complimentary delivery, sweetens the deal for hungry audiences who value convenience. This synergy between physical advertising and digital fulfilment is the hallmark of modern OOH campaigns—something we champion in our broader digital out-of-home offerings.

The Domino Effect: Results You Can Measure

Early indicators suggest a notable uptick in brand search queries and online orders during the campaign’s run. The visual dominance of the wrapped buses has sparked social media chatter too—fans tagging Domino’s and sharing snaps of the moving adverts. This earned media amplifies paid impressions, stretching the value of every dirham spent. At OOH AE, we integrate tracking mechanisms—like unique promo codes or dedicated landing pages—to quantify such success and fine‑tune future campaigns.

Hungry to see your brand in motion? Whether it’s buses, billboards or digital screens, OOH AE crafts unforgettable advertising journeys. Reach out today to bring your next big idea to life on the streets of the UAE.

Contact us to start planning your campaign!