Floki Crypto set its sights on the global stage with a dynamic digital out-of-home campaign at Dubai International Airport—one of the world's busiest travel hubs. With over 66 million passengers passing through annually, DXB provided an unmatched platform for reaching tech-savvy, affluent travellers and investors. Here’s a closer look at how the campaign was designed, executed, and the impressive results it delivered.

A Strategic Launch in a Global Hub

Floki Crypto wanted to make a splash with the launch of its new token, and Dubai International Airport was the perfect venue. Known for its tax-free crypto status and reputation as a global business centre, the airport offered access to a diverse audience that spans local residents and international visitors alike. Leveraging digital screens in high-traffic zones like departure lounges and baggage claim areas ensured maximum visibility.

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Crafting a Localised Message

The campaign’s creative approach was carefully tailored to resonate with both English and Arabic-speaking audiences. This bilingual strategy not only strengthened local appeal but also ensured that international travellers felt engaged. By delivering localised content that spoke directly to its diverse audience, Floki Crypto successfully bridged cultural and linguistic gaps.

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Delivering Remarkable Results

Over the course of just one month, the campaign generated impressive outcomes:

• 32 Million Global Impressions: A testament to the campaign's reach across the bustling terminals of Dubai International Airport.
• 21% Brand Uplift: Demonstrating a notable boost in brand perception within target regions.
• 48% Increase in Website Visits: A significant spike in international engagement as curious travellers sought more information.
• 12% Increase in Token Transactions: Directly reflecting the campaign’s impact on encouraging active participation in Floki Crypto’s new offering.

These figures highlight how strategically placed digital advertising can transform high-traffic environments into powerful marketing channels.

Why Dubai Airports?

Dubai airports are more than transit points—they’re vibrant hubs where innovation meets global connectivity. With the ability to reach millions daily, advertising in such environments offers brands an opportunity to interact with a broad, engaged audience. If you’re interested in leveraging similar opportunities for your brand, our Airport advertising solutions might be the perfect fit.

For additional examples and success stories, check out our work on Reaching Tourists and Residents: A Strategic Guide to OOH Advertising in the UAE.

The Road Ahead

Floki Crypto’s campaign is a prime example of how digital out-of-home advertising can drive measurable results in even the busiest of settings. With a creative, localised approach and the right placement, brands can achieve significant engagement and conversion rates—no matter the industry.

Ready to explore how digital advertising can elevate your brand in the UAE? Get in touch with OOH AE today and discover the power of out-of-home advertising for your next campaign.