Objective

The campaign aimed to:

• Increase visibility for the Women's WE Convention, positioning it as a key event for women in business, technology, and leadership.
• Engage and inspire a diverse audience of professionals, entrepreneurs, and influencers by highlighting the convention’s impact and its commitment to empowering women.

Strategy

The strategy focused on using Sidra Tower’s prime location to maximize exposure. The campaign included:

• Bold, captivating outdoor advertising placements on Sidra Tower to create a lasting impression on passersby, event attendees, and the general public.
• Messaging that celebrated women’s leadership and achievements, perfectly aligned with the themes of the WE Convention.

Execution

• The Women’s WE Convention campaign was prominently displayed on Sidra Tower, a highly visible landmark in Dubai, ensuring maximum impact across key roads and business districts.
• Creative visuals emphasized the empowerment and leadership of women, with key messages and event details strategically placed to grab attention and engage the audience.
• The campaign utilized this unmissable location to attract a large number of professionals, entrepreneurs, and attendees, ensuring widespread visibility for the event.

Results

By placing the campaign in the high-visibility area of Sidra Tower, it reached a broad and influential audience, amplifying the event's message of empowerment and leadership for women across various industries. The campaign led to outstanding results, including:

• Significant brand exposure, with thousands of people seeing the campaign as they passed through this high-traffic area.
• Increased awareness and excitement about the Women’s WE Convention, attracting more attendees and participants to the event.

Wrap Up

The Women’s WE Convention campaign at Sidra Tower showcases the effectiveness of using an iconic, unmissable location to drive visibility and impact. Ready to create a powerful, high-impact campaign for your event? Let’s collaborate to make your next campaign unforgettable.