Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Case Studies
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Jimmy Choo Eyewear’s Digital OOH Success on Sheikh Zayed Road
12 December 2024 · 4 min read
by Layla Hassan
Explore how Jimmy Choo Eyewear captivated a high-end audience on Sheikh Zayed Road through a dynamic Digital Out-Of-Home (DOOH) campaign.
Case Studies
How APM Monaco Turned Dubai’s Sheikh Zayed Road into Their Style Statement
14 May 2025 · 3 min read
by Layla Hassan
APM Monaco’s bold campaign on SZR reached 784K+ daily commuters. See how one striking hoarding made a big impression—and why OOH works in Dubai.
Case Studies
Binance Dominates Dubai’s Streets with Strategic OOH Push for TOKEN2049
14 May 2025 · 3 min read
by Noah Benedict
Binance launched a strategic OOH campaign around TOKEN2049 Dubai, dominating key routes near the venue to boost visibility and reinforce crypto leadership.
Case Studies
OpenSooq Unveils OOH Campaign Across Dubai, Sharjah, and Ajman
13 December 2024 · 3 min read
by Layla Hassan
OpenSooq, the region's premier online marketplace, has elevated its brand visibility with a striking out-of-home (OOH) campaign spanning Dubai, Sharjah, and Ajman.
Case Studies
Women's WE Convention Campaign at Sidra Tower, Dubai
12 December 2024 · 4 min read
by Layla Hassan
The Women's WE Convention in Dubai made a bold statement with its dynamic campaign showcased at Sidra Tower, one of the city’s most iconic and unmissable locations.
Case Studies
MUZZ’s Inaugural Campaign Success in the UAE
12 December 2024 · 9 min read
by Layla Hassan
After years of navigating rejection, MUZZ, a leading social dating app, successfully launched its inaugural campaign in the UAE, making a bold entrance into one of the most competitive and regulated markets in the region.