Inside Advertising: Case Studies, Articles, and Tips

25 October 2025 · 2 min read

by Harshit Dabhi

HP’s GITEX 2025 campaign with OOH.ae lit up Dubai’s Golden Gates bridge banners on Sheikh Zayed Road, executed programmatically to deliver 1.7M impressions and reach nearly half a million people in 5 days.

14 May 2025 · 3 min read

by Layla Hassan

APM Monaco’s bold campaign on SZR reached 784K+ daily commuters. See how one striking hoarding made a big impression—and why OOH works in Dubai.

14 May 2025 · 3 min read

by Noah Benedict

Binance launched a strategic OOH campaign around TOKEN2049 Dubai, dominating key routes near the venue to boost visibility and reinforce crypto leadership.

13 December 2024 · 3 min read

by Layla Hassan

OpenSooq, the region's premier online marketplace, has elevated its brand visibility with a striking out-of-home (OOH) campaign spanning Dubai, Sharjah, and Ajman.

12 December 2024 · 4 min read

by Layla Hassan

The Women's WE Convention in Dubai made a bold statement with its dynamic campaign showcased at Sidra Tower, one of the city’s most iconic and unmissable locations.

12 December 2024 · 9 min read

by Layla Hassan

After years of navigating rejection, MUZZ, a leading social dating app, successfully launched its inaugural campaign in the UAE, making a bold entrance into one of the most competitive and regulated markets in the region.