Objective

The campaign aimed to:

• Strengthen OpenSooq’s presence in key UAE markets by targeting high-traffic urban and suburban areas.
• Drive engagement with tailored contextual advertisements, enhancing brand relevance to diverse demographics.
• Establish OpenSooq as the go-to platform for buying, selling, and connecting locally.

Strategy

OpenSooq’s OOH strategy was crafted to capture the attention of diverse audiences across multiple cities while promoting seamless engagement with the brand:

• Targeted Placement: Ads were strategically placed on hoardings and lampposts in high-visibility locations, ensuring maximum reach in Dubai, Sharjah, and Ajman.
• Contextual Relevance: Each ad was tailored to reflect the unique characteristics of the surrounding area, from urban business districts to family-oriented neighborhoods, making the campaign relatable and impactful.
• Integrated Calls-to-Action: QR codes and digital links enabled audiences to connect directly with OpenSooq’s platform, bridging the offline-to-online experience.

Execution

• Hoardings and lamppost banners were installed across the UAE’s most frequented roads and city centers, targeting both commuters and pedestrians.
• Contextual creatives highlighted OpenSooq’s range of services, ensuring the ads resonated with specific local needs.
• Digital integration allowed for seamless user engagement, encouraging immediate exploration of the OpenSooq platform.

Results

Strategically leveraging OOH.ae media planning with high-impact hoardings and lampposts, this campaign underscores OpenSooq’s commitment to connecting with audiences across the UAE with tailored and contextual messaging.

The campaign delivered outstanding outcomes, including:

• Unparalleled brand visibility across three major UAE locations, capturing the attention of thousands of daily commuters and residents.
• Strengthened local relevance through contextual advertising, boosting audience connection with OpenSooq’s offerings.
• Increased platform engagement driven by integrated digital calls-to-action, showcasing OpenSooq’s commitment to a seamless user experience.

Wrap Up

OpenSooq’s OOH campaign across Dubai, Sharjah, and Ajman highlights the potential of contextual and location-driven advertising to drive impactful results. Ready to amplify your brand presence and connect with your audience like never before?