Objective

Jimmy Choo Eyewear aimed to:

• Increase brand awareness and reach fashion-forward consumers in Dubai.
• Showcase its latest eyewear collection and drive traffic to stores and e-commerce platforms.

Strategy

Jimmy Choo Eyewear deployed a targeted DOOH campaign, focusing on:

• Strategic placements along Sheikh Zayed Road, ensuring high exposure to affluent locals and international tourists.
• Engaging and visually captivating creative content that highlighted the elegance and luxury of Jimmy Choo’s eyewear collection.

Execution

• Leveraged premium digital Icons on Sheikh Zayed Road, delivering high-impact visuals of the latest eyewear collection.
• Used innovative, real-time digital content that changed throughout the day, showcasing various eyewear styles to appeal to diverse tastes.

Results

This visually stunning campaign helped elevate the brand’s visibility and drive awareness for its luxury eyewear collection in one of Dubai’s most iconic locations. The campaign resulted in impressive outcomes, including:

• Over 11 million impressions within the campaign period, capturing the attention of a premium audience.
• A measurable increase in both in-store visits and online sales, with a significant uplift in consumer engagement and social media buzz.
• Strong brand recall and positive sentiment from high-end shoppers, reinforcing Jimmy Choo Eyewear’s status as a luxury brand of choice.

Wrap Up

Jimmy Choo Eyewear’s successful campaign on Sheikh Zayed Road demonstrates the power of targeted digital OOH advertising in reaching the right audience. Ready to elevate your brand? Let’s create a campaign that makes an impact.