HP Takes Over Sheikh Zayed Road with Programmatic Precision at GITEX 2025

For GITEX 2025, HP partnered with OOH.ae to make a powerful statement on Dubai’s most prestigious outdoor media format, the Golden Gates bridge banners along Sheikh Zayed Road. With massive visibility on both sides of one of the UAE’s busiest highways, the campaign became an unmissable part of the city’s tech event season.

The Golden Gates, Dubai’s Most Iconic OOH Landmark

The Golden Gates command attention across Sheikh Zayed Road, the lifeline that connects Dubai’s business, tech, and innovation districts. With constant flowing traffic and dual-side visibility, this format offers brands uninterrupted exposure and unmatched impact.

During the GITEX week, when global technology leaders and professionals converged in Dubai, HP’s presence on the Golden Gates ensured its brand message dominated the city’s conversation.

Programmatic Precision Meets Outdoor Prestige

What elevated this campaign further was its programmatic execution driven by OOH.ae’s automated platform. Through programmatic DOOH, the campaign was optimised in real time, ensuring maximum reach, relevance, and cost efficiency.

This smart buying approach enabled HP to appear at the most valuable times for the audience travelling towards and from the Dubai World Trade Centre, the GITEX epicentre. The programmatic method also provided transparent reporting and data-backed insights, reinforcing accountability and efficiency in media investment.

1.7 Million Impressions in Just 5 Days

The results spoke for themselves. The campaign delivered an impressive 1.7 million impressions in just five days, reaching nearly half a million unique individuals. These figures underscore the power of pairing premium locations with programmatic precision, making every dirham of HP’s investment work harder.

How Brands Can Leverage the Golden Gates

The Golden Gates are a rare blend of scale, prestige, and performance — making them ideal for brands looking to stand out during Dubai’s busiest seasons. With OOH.ae’s support, brands can:

• Activate premium bridge banners with quick turnaround times (within weeks, not months)
• Use programmatic tools for smarter targeting and real-time optimisation
• Achieve mass awareness among both residents and international visitors
• Access verified impression data for transparent ROI reporting

The Future of Smart Outdoor Advertising

HP’s GITEX 2025 activation shows that outdoor advertising in Dubai isn’t just about visibility, it’s about strategic efficiency. By merging the city’s most prestigious OOH site with programmatic intelligence, OOH.ae proved that data-driven creativity can redefine brand dominance in physical spaces.