Binance builds mass visibility across Dubai and Abu Dhabi with a high impact OOH campaign

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When global crypto leader Binance set out to strengthen its presence in the UAE, the objective was clear. The brand needed to be highly visible during the region’s busiest crypto calendar, reaching both established traders and a new generation of investors.

OOH AE delivered a premium, multi-location Out of Home and Digital Out of Home campaign across Dubai and Abu Dhabi, designed to maximise reach, frequency, and brand dominance at scale.

Campaign objectives

The campaign was built around three core goals:

• Maximise brand visibility during the UAE’s peak crypto event season
• Reach high-net-worth individuals, crypto-savvy professionals, and international delegates
• Create a strong visual presence that would naturally drive social media sharing and organic amplification

The timing aligned with major industry events, including Binance Blockchain Week, ensuring the brand remained front of mind during moments of peak attention.

Strategy and execution

The campaign ran from late November 2025 through January 2026, covering 27 premium locations across Dubai and Abu Dhabi. A carefully curated mix of large-format digital landmarks, roadside screens, lifestyle destinations, and elite airport environments ensured Binance was seen by audiences at every key moment of their daily journey.

The strategy focused on:

• Dominating high-traffic commuter corridors
• Owning premium lifestyle and luxury destinations
• Securing exclusive visibility in private and executive airport environments
• Delivering consistent exposure across morning, afternoon, and evening peak hours

This approach ensured both mass reach and high-quality audience engagement.

Campaign scale and delivery

The results highlight the power of large-scale OOH when combined with smart location planning.

Campaign performance highlights

• Total impressions delivered: 93,402,359
• Total reach achieved: 110.9% of planned delivery
• Average frequency: 23.3
• Campaign delivered above expectations across both cities

The delivery pattern followed a strong double-peak structure, capturing maximum exposure during morning and evening commuter hours, while maintaining steady visibility throughout the day.

Audience impact

The campaign successfully connected Binance with a young, future-facing audience.

• Around 60% of impressions came from individuals under 35
• The 25–34 age group represented the largest audience segment
• Gender split remained balanced, showing broad appeal beyond a niche crypto audience

This demographic mix strengthened Binance’s brand equity among the next generation of financial users in the UAE.

High visibility locations that drove attention and social reach

A key strength of the campaign was its presence in instantly recognisable locations that naturally encourage social sharing.

Dubai highlights

• Digital landmarks at Dubai Mall, City Walk, Bluewaters, JBR, and Sheikh Zayed Road
• High-traffic digital unipoles capturing up to 500,000 vehicles daily
• Premium lamppost placements along Jumeirah’s coastal routes

Abu Dhabi highlights

• Digital totems along the Corniche
• High-dwell hoardings near Abu Dhabi Mall
• Strategic placements on key arterial roads

These locations helped Binance achieve strong organic visibility on social media, with users, influencers, and event attendees regularly capturing and sharing the brand’s presence across the city.

Exclusive airport and elite audience access

The campaign also delivered rare access to ultra-high-net-worth audiences through premium airport environments.

• Private jet terminals and executive airports
• Full digital dominance at key VIP entry points
• Continuous brand exposure for global decision-makers and international investors

This element added a layer of prestige to the campaign while reinforcing Binance’s leadership position within the crypto space.

Added value and over delivery

Significant added value inventory further strengthened the campaign’s impact.

• Additional digital screens provided at no extra cost
• Extended placements to maintain long-term visibility
• Over-delivery across several premium formats

This resulted in stronger frequency, improved recall, and greater value for the overall media investment.

Outcome and brand impact

By combining scale, premium environments, and perfect timing, the campaign delivered a dominant presence across the UAE.

• Binance achieved sustained visibility during the most important crypto period of the year
• The campaign generated strong organic social amplification due to landmark placements
• High-frequency exposure reinforced trust, authority, and market leadership

The campaign demonstrates how large-scale OOH and DOOH can play a central role in building awareness, credibility, and conversation for global brands in the UAE.

FAQs

Why did Binance choose Out of Home advertising in the UAE?

OOH allowed Binance to reach mass audiences while also targeting high-net-worth individuals and crypto professionals in premium locations.

How many impressions did the campaign deliver?

The campaign delivered over 93 million impressions across Dubai and Abu Dhabi.

Which audiences were reached most effectively?

The strongest delivery was among audiences aged 25 to 34, with over 60% of impressions coming from under 35s.

Did the campaign support social media visibility?

Yes. Landmark placements in iconic locations encouraged organic sharing and social amplification.

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