Infobip’s Strategic OOH Campaign in Downtown Dubai and DIFC

Infobip, a leading global provider of communication solutions, launched a high-impact outdoor campaign using static megacoms across Downtown Dubai and DIFC, running from 1 to 28 November 2024 to target key business hubs in the region.

Campaign Objectives

Infobip set out to increase its brand presence among enterprise clients and potential partners across the UAE. The primary objectives were to:

• Enhance Brand Awareness: Reach professionals and decision-makers in prime business districts.
• Showcase Innovative Solutions: Highlight Infobip’s comprehensive communication services, including messaging, customer engagement and API integrations.

Strategy

OOH AE, a leading outdoor advertising company in Dubai,  crafted a well-targeted strategy to maximise the campaign’s impact by focusing on high-visibility locations in Downtown Dubai and DIFC. Key elements of the strategy included:

• Location Targeting: Selecting areas frequented by tech, finance, and corporate professionals to ensure the message reached the right audience.
• Concise Messaging: Developing clear, compelling content that resonated with business leaders and showcased Infobip’s innovative solutions in a contextually relevant environment.

Execution

The campaign was executed with precision across some of Dubai’s most high-traffic business hubs. Our approach involved:

• Diverse Outdoor Formats: Utilising roadside megacoms to ensure 100% Share of Voice (SOV) in Downtown Dubai and DIFC.
• Optimal Placements: Positioning the ads along major roads and near high-traffic zones to guarantee maximum exposure among professionals.
• Tailored Messaging: Crafting content that aligned with the professional ambience of the target areas, positioning Infobip’s offerings as essential tools for business growth and enhanced customer engagement.

Results

By utilising roadside megacoms in prime locations, Infobip effectively increased brand visibility among decision-makers and tech-savvy professionals. The campaign delivered exceptional results, including:

• Enhanced Visibility: A marked increase in brand awareness among key business decision-makers across Downtown Dubai and DIFC.
• Engagement Boost: Strong engagement from local enterprises and professionals, positioning Infobip as the go-to solution for modern business communications.
• Increased Inquiries: A notable surge in enquiries and partnership opportunities, solidifying Infobip’s reputation in the competitive market.

Wrap Up

Infobip’s successful outdoor campaign in Downtown Dubai and DIFC clearly demonstrates the power of strategic advertising in reaching and engaging a sophisticated, business-focused audience. By leveraging prime megacom placements and impactful messaging, OOH AE has helped Infobip solidify its position as an essential partner for enterprise communication solutions.

Ready to take your brand to the streets of Dubai? Contact us today and let’s create an impactful, far-reaching campaign that elevates your business. We can also help you plan and advertise on billboards, bridge banners and digital screens across the UAE’s most high-visibility locations.