Making a Statement in Motion

There’s something magnetic about Sheikh Zayed Road. The skyline, the pace, the endless movement—it’s the heartbeat of Dubai. And nestled just after the Palm Exit, right by La Suite Dubai, APM Monaco found the perfect canvas for a bold message. Their clean, eye-catching hoarding at the Frasers Suite location made sure that no one driving by could miss it.

This wasn’t about chasing attention—it was about placing a beautifully simple brand moment in front of everyday commuters, curious tourists, and shoppers on the go. With over 784,739 cars passing by daily, it naturally sparked interest and curiosity from all kinds of people making their way through the city.

From the Road to the Store

When it came to format, we skipped the digital route. Why? Because digital screens often rotate between multiple brands, and we wanted APM Monaco to have the spotlight all to themselves. A static hoarding gave them full presence, all day, every day—an uninterrupted opportunity to tell their story.

Whether someone was heading to work or planning their weekend at Dubai Mall, the ad served as a subtle nudge to explore APM Monaco’s new collection—think signature silver, everyday elegance, and trend-led pieces that are easy to wear and gift.

Timing It Right

We carefully planned the campaign around key moments throughout the year—April, May, November, and December—when people are in a natural mood for browsing, gifting, and refreshing their wearables.

• Ramadan & Eid brought families and friends together, often with gifts in hand.
• Festive seasons in November and December added a sparkle of celebration to everyday shopping trips for Christmas and New Years Eve.

The campaign also synced perfectly with APM Monaco’s GCC store expansions and a fresh collection launch, making it a timely and relevant reminder to check out what’s new.

More Than Just Traffic—It’s About Impact

Dubai’s streets and malls are filled with visual noise, but this campaign stood out for a few key reasons:

• Smart Placement: Right after a major residential exit and on the way to Dubai Mall, it reached people already in a browsing mindset.
• Consistent Presence: No ad rotations, no distractions—just a strong, clear message all day long.
• Visual Simplicity: The design reflected APM Monaco’s style—modern, minimal, and confident—mirroring the way their customers like to express themselves.

Why OOH in Dubai Still Works Wonders

In a city as fast-paced and screen-saturated as Dubai, there’s something refreshing about seeing a brand in the real world. Out-of-Home (OOH) advertising is still one of the most powerful ways to reach people where they are—on their commute, at the mall, heading to the airport, or catching a tram.

At OOH AE, we help brands like APM Monaco choose the formats and locations that make the biggest difference—whether it’s a high-traffic billboard, eye-level lamppost ad, or an immersive mall activation. OOH campaigns don’t just get noticed—they stay with people as they move through their day.

Let’s Put Your Brand on the Map

If you're looking to make a meaningful impact—without fighting for space on someone’s phone screen—we’d love to help.

Get in touch with our team at OOH AE, and let’s find the perfect spot in Dubai to tell your story.