Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
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The Power of Dubai Tram Advertising: Captivating Tourists with Full-Wrap Campaigns
14 February 2025 · 3 min read
by Noah Benedict
Dubai’s dynamic advertising landscape is constantly evolving, and one of the most striking formats gaining traction is full-wrap advertising on the Dubai Tram. As the city’s tourism continues to surge, brands are leveraging these mobile billboards to make a bold and lasting impression on millions of visitors.
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Digital Bridge Banner Advertising in Abu Dhabi
7 January 2026 · 5 min read
by Layla Hassan
A practical guide to digital bridge banner advertising in Abu Dhabi, covering locations, formats, creative tips and how brands can use DOOH to reach drivers at scale.
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Best Practices to Advertise on Dubai’s Sheikh Zayed Road Billboards
2 January 2026 · 4 min read
by Anisha Lyall
A practical guide to advertising on Sheikh Zayed Road billboards. Covers creative rules for fast reads, UAE compliance tips, placement planning, and when to use digital screens to raise visibility during peak traffic.
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Lamppost & Street Furniture Advertising in Dubai
29 December 2025 · 4 min read
by Harshit Dabhi
Discover how lamppost and street furniture outdoor advertising in Dubai helps brands achieve sustained visibility and long-term brand recall.
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Sobha Realty’s 3D Digital Billboard at JBR: Redefining Digital Out-of-Home Advertising
9 December 2025 · 3 min read
by Harshit Dabhi
Sobha Realty’s 3D digital billboard at JBR captivates affluent audiences. OOH.ae ensures brands access premium digital out-of-home advertising across Dubai.
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Die Cut Billboards Powering a New Wave of Outdoor Advertising in the UAE
4 December 2025 · 5 min read
by Anisha Lyall
Die cut billboards in the UAE bring brands off the flat rectangle and into the real world. Learn how bold shapes, 3D extensions and smart placements across Dubai and key emirates drive stronger recall and response.
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How Building Wraps Turn Dubai’s Skyline into Powerful Brand Stories
6 November 2025 · 3 min read
by Anisha Lyall
Building wrap advertising in Dubai transforms iconic towers into bold brand statements. Learn how global names like Bayut, Etihad and FIFA used building wraps to command skyline visibility and connect with millions daily.
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KFC Out‑Doors Turning Closed Doors into Experiential Billboards
18 September 2025 · 3 min read
by Harshit Dabhi
KFC turns closed doors into experiential billboards. The Out‑Doors campaign engages audiences through interactive, immersive advertising.
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Reaching Tourists and Affluent Residents with Full Wrap Tram Advertising in Dubai
28 August 2025 · 3 min read
by Layla Hassan
Tram advertising in Dubai provides premium visibility across Marina, JBR and Al Sufouh. With bold full-wrap designs and seasonal campaigns, this high-impact format helps brands engage tourists, residents and investors in the city’s most dynamic districts.
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The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE
12 August 2025 · 8 min read
by Henry Caldwell
Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations.