Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
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The Power of Dubai Tram Advertising: Captivating Tourists with Full-Wrap Campaigns
14 February 2025 · 3 min read
by Noah Benedict
Dubai’s dynamic advertising landscape is constantly evolving, and one of the most striking formats gaining traction is full-wrap advertising on the Dubai Tram. As the city’s tourism continues to surge, brands are leveraging these mobile billboards to make a bold and lasting impression on millions of visitors.
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How ARY MAZ Development Leveraged a Multiformat OOH Campaign
21 January 2026 · 3 min read
by Harshit Dabhi
A deep dive into ARY MAZ Development’s multiformat OOH campaign and why combining multiple outdoor advertising formats delivers stronger results than relying on a single medium, especially for real estate brands.
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Petrol Pump Advertising in the UAE: A High-Impact Media Choice
20 January 2026 · 3 min read
by Harshit Dabhi
Petrol pump advertising in the UAE offers brands guaranteed attention, repeated exposure, and strong local reach, making it a preferred long-term media choice for fast food chains and mass-market advertisers.
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Digital Bridge Banner Advertising in Abu Dhabi
7 January 2026 · 5 min read
by Layla Hassan
A practical guide to digital bridge banner advertising in Abu Dhabi, covering locations, formats, creative tips and how brands can use DOOH to reach drivers at scale.
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Best Practices to Advertise on Dubai’s Sheikh Zayed Road Billboards
2 January 2026 · 4 min read
by Anisha Lyall
A practical guide to advertising on Sheikh Zayed Road billboards. Covers creative rules for fast reads, UAE compliance tips, placement planning, and when to use digital screens to raise visibility during peak traffic.
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Lamppost & Street Furniture Advertising in Dubai
29 December 2025 · 4 min read
by Harshit Dabhi
Discover how lamppost and street furniture outdoor advertising in Dubai helps brands achieve sustained visibility and long-term brand recall.
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Sobha Realty’s 3D Digital Billboard at JBR: Redefining Digital Out-of-Home Advertising
9 December 2025 · 3 min read
by Harshit Dabhi
Sobha Realty’s 3D digital billboard at JBR captivates affluent audiences. OOH.ae ensures brands access premium digital out-of-home advertising across Dubai.
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Die Cut Billboards Powering a New Wave of Outdoor Advertising in the UAE
4 December 2025 · 5 min read
by Anisha Lyall
Die cut billboards in the UAE bring brands off the flat rectangle and into the real world. Learn how bold shapes, 3D extensions and smart placements across Dubai and key emirates drive stronger recall and response.
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How Building Wraps Turn Dubai’s Skyline into Powerful Brand Stories
6 November 2025 · 3 min read
by Anisha Lyall
Building wrap advertising in Dubai transforms iconic towers into bold brand statements. Learn how global names like Bayut, Etihad and FIFA used building wraps to command skyline visibility and connect with millions daily.
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KFC Out‑Doors Turning Closed Doors into Experiential Billboards
18 September 2025 · 3 min read
by Harshit Dabhi
KFC turns closed doors into experiential billboards. The Out‑Doors campaign engages audiences through interactive, immersive advertising.