Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
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Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Campaigns
Starbucks Transforms Dubai Marina with Bold Green Tram Advertising Campaign
3 October 2025 · 4 min read
by Layla Hassan
Starbucks wrapped Dubai Marina trams in striking green designs, turning them into moving billboards. This campaign highlights how tram advertising in Dubai can make brands stand out and reach diverse audience every day.
Informational
Leveraging GITEX Dubai 2025 with Outdoor Advertising
1 October 2025 · 2 min read
by Harshit Dabhi
Learn how international brands can enhance their presence at GITEX Dubai 2025 by utilising outdoor advertising in strategic locations.
Informational
How International Brands Can Capitalise on Dubai Out of Advertising During GITEX 2025
1 October 2025 · 5 min read
by Harshit Dabhi
Explore how international brands can maximise exposure in Dubai during GITEX 2025 with smart advertising, local partnerships, and experiential marketing.
Informational
HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai
29 September 2025 · 5 min read
by Noah Benedict
HOLM Developments has launched a bold outdoor campaign in Dubai using bridge banner ads and digital screens. With simple, striking branding, the company builds recognition and trust across the UAE’s busy highways and premium advertising locations.
Events
Untold Dubai festival and brand visibility opportunities
24 September 2025 · 4 min read
by Noah Benedict
Untold Dubai brings together music lovers and global stars in a festival atmosphere that brands can tap into through strategic out of home advertising and event partnerships.
Events
Rule Dubai Fitness Challenge 2025 with Unipole and Lamppost Ads on SZR
19 September 2025 · 4 min read
by Harshit Dabhi
Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.
Events
Forex Expo Dubai 2025 and the Power of Out-of-Home Advertising
19 September 2025 · 3 min read
by Harshit Dabhi
The Forex Expo Dubai 2025 is a key platform for fintech and crypto firms. Learn how out-of-home advertising in Dubai can elevate brand presence and drive engagement.
Advertising Formats
KFC Out‑Doors Turning Closed Doors into Experiential Billboards
18 September 2025 · 3 min read
by Harshit Dabhi
KFC turns closed doors into experiential billboards. The Out‑Doors campaign engages audiences through interactive, immersive advertising.
Why Fintech Companies Choose Outdoor Advertising in Dubai and the UAE
16 September 2025 · 3 min read
by Layla Hassan
Explore how fintech brands leverage outdoor advertising in Dubai for maximum visibility, credibility, and audience engagement.