Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Events
Global OOH Advertising Spend Smashes Records with Bright Future Ahead
15 August 2025 · 3 min read
by Layla Hassan
OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.
Advertising Formats
The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE
12 August 2025 · 8 min read
by Henry Caldwell
Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations.
Informational
Permits Required by Advertisers in the UAE for OOH Advertising
8 August 2025 · 3 min read
by Layla Hassan
Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.
Events
Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising
5 August 2025 · 4 min read
by Layla Hassan
Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.
Campaigns
Fantastic Four Owns Dubai’s Streets with OOH Power
4 August 2025 · 3 min read
by Harshit Dabhi
Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.
Events
Esports World Cup Takes Over UAE Billboards with Impactful Campaign
1 August 2025 · 2 min read
by Noah Benedict
The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.
Informational
Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?
30 July 2025 · 3 min read
by Layla Hassan
Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways.
Informational
Outdoor Advertising for Healthcare in the UAE
21 July 2025 · 5 min read
by Harshit Dabhi
This guide explores outdoor advertising for healthcare brands in the UAE and how OOH AE offers expert support, regulatory advice and local campaign success.
Informational
How Nudge Marketing Enhances OOH Advertising
17 July 2025 · 3 min read
by Harshit Dabhi
Learn how nudge marketing can subtly boost your OOH advertising results through behavioural science techniques.