Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Industry
Sustainability in OOH Advertising: How the UAE is Leading a Greener Future
30 May 2025 · 4 min read
by Noah Benedict
Dubai and the UAE lead in sustainable OOH ads with solar-powered billboards and eco-friendly transit ads, shaping the future of green advertising in the region.
Campaigns
How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns
26 May 2025 · 4 min read
by Noah Benedict
How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.
Insights
Dubai’s Billboards Are Buzzing: What’s Hot in UAE’s Out-of-Home Advertising Scene in 2025
23 May 2025 · 4 min read
by Noah Benedict
From fashion to fast cars, discover why out-of-home ads in Dubai are thriving in 2025—and how your brand can shine next.
Case Studies
How APM Monaco Turned Dubai’s Sheikh Zayed Road into Their Style Statement
14 May 2025 · 3 min read
by Layla Hassan
APM Monaco’s bold campaign on SZR reached 784K+ daily commuters. See how one striking hoarding made a big impression—and why OOH works in Dubai.
Case Studies
Binance Dominates Dubai’s Streets with Strategic OOH Push for TOKEN2049
14 May 2025 · 3 min read
by Noah Benedict
Binance launched a strategic OOH campaign around TOKEN2049 Dubai, dominating key routes near the venue to boost visibility and reinforce crypto leadership.
Insights
The Hidden Power of Street Advertising In Dubai
13 May 2025 · 3 min read
by Harshit Dabhi
Discover why Mupis and lamppost ads in Dubai deliver unmatched brand prestige, visibility, and trust—perfect for fintech, crypto, luxury, and real estate.
Insights
Sun, Sand, Screens: Why the UAE Is the Ultimate Out-of-Home Playground
30 April 2025 · 3 min read
by Noah Benedict
Uncover why the UAE’s dazzling skyline, record-breaking road networks and digital revolution make it the perfect stage for out-of-home advertising.
Insights
Dubai’s OOH Advertising Magic: Psychology, Winning Formats & Future Trends
24 April 2025 · 8 min read
by Layla Hassan
Delve into the psychology behind Dubai’s outdoor ads, from top formats and locations to standout campaigns, optimal timings and future innovations.
Campaigns
Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign
18 April 2025 · 3 min read
by Noah Benedict
Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!