Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Cost
Cost of Out-of-Home Advertising Formats Across the UAE
9 July 2025 · 6 min read
by Noah Benedict
Discover the pricing of various out-of-home advertising formats across the UAE. From digital billboards to mall screens and taxi ads, learn how to choose the right format for your brand and maximise your ROI with expert guidance.
Informational
The Psychology Behind Effective Outdoor Advertising: What Brands Should Keep in Mind
8 July 2025 · 3 min read
by Layla Hassan
Unlock the psychological principles that make outdoor advertising successful. From bold visuals to emotional appeal, here’s what every brand should know for an effective OOH campaign.
Campaigns
Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign
4 July 2025 · 3 min read
by Harshit Dabhi
Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.
Insights
Why Esports Is the Next Big Arena for Advertising in the UAE
3 July 2025 · 4 min read
by Noah Benedict
Explore how brands can tap into the booming esports scene in Dubai through smart out-of-home and digital strategies.
Insights
Speak Their Language: The Power of Multilingual Radio Advertising in the UAE
24 June 2025 · 4 min read
by Noah Benedict
Discover the power of multilingual radio advertising in the UAE. Reach audiences in Arabic, English, Hindi, and Malayalam with OOH AE’s targeted radio packages.
Campaigns
Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)
23 June 2025 · 3 min read
by Layla Hassan
Deliveroo UAE launches ‘Petvertising’—interactive billboards at pet-eye level in Dubai parks that engage animals and connect owners to in-app pet products.
Innovation
How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai
17 June 2025 · 3 min read
by Layla Hassan
Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.
Industry
Out-of-Home Advertising in 2025: The Power of Presence in a Digital World
12 June 2025 · 3 min read
by Harshit Dabhi
In a screen-saturated world, OOH advertising thrives in 2025—blending innovation, AI, and emotional impact to deliver real-world brand presence that resonates.
Innovation
The Continued Rise of pDOOH in UAE Advertising + Geofencing
12 June 2025 · 3 min read
by Harshit Dabhi
Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.