Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Events

FEATURED

Dubai 2026 Events Guide: When the City Comes Alive and Brands Win Big with OOH

12 January 2026 · 7 min read

by Noah Benedict

Dubai’s 2026 calendar is packed with shopping, sport, culture and business events. This guide explores the best moments to advertise outdoors and the smartest locations to capture attention.

Industry

Out-of-Home Advertising in 2025: The Power of Presence in a Digital World

12 June 2025 · 3 min read

by Harshit Dabhi

In a screen-saturated world, OOH advertising thrives in 2025—blending innovation, AI, and emotional impact to deliver real-world brand presence that resonates.

Innovation

The Continued Rise of pDOOH in UAE Advertising + Geofencing

12 June 2025 · 3 min read

by Harshit Dabhi

Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.

Advertising Formats

Cinema Advertising in the UAE: Big Screen Buzz, Popcorn Buckets & Powerful Brand Partnerships

9 June 2025 · 4 min read

by Noah Benedict

Discover how cinema ads, popcorn branding, and film studio tie-ins in the UAE can turn casual moviegoers into loyal customers. Lights, camera, brand action!

Locations

Why Sharjah Is the UAE’s Next Big Hotspot for Outdoor Advertising

3 June 2025 · 4 min read

by Noah Benedict

Discover why Sharjah is a rising star in UAE OOH advertising, with top spots, ideal timings, and a winning case study from OpenSooq. Let’s grow your brand.

Advertising Formats

Captivating Audiences: Leveraging Cinema Advertising in the UAE

30 May 2025 · 3 min read

by Noah Benedict

Discover how cinema advertising in the UAE helps brands engage premium audiences with high-impact, memorable campaigns in a distraction-free environment.

Industry

Sustainability in OOH Advertising: How the UAE is Leading a Greener Future

30 May 2025 · 4 min read

by Noah Benedict

Dubai and the UAE lead in sustainable OOH ads with solar-powered billboards and eco-friendly transit ads, shaping the future of green advertising in the region.

Campaigns