Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Case Studies
Women's WE Convention Campaign at Sidra Tower, Dubai
12 December 2024 · 4 min read
by Layla Hassan
The Women's WE Convention in Dubai made a bold statement with its dynamic campaign showcased at Sidra Tower, one of the city’s most iconic and unmissable locations.
Case Studies
MUZZ’s Inaugural Campaign Success in the UAE
12 December 2024 · 9 min read
by Layla Hassan
After years of navigating rejection, MUZZ, a leading social dating app, successfully launched its inaugural campaign in the UAE, making a bold entrance into one of the most competitive and regulated markets in the region.
Case Studies
FEATURED
Jimmy Choo Eyewear’s Digital OOH Success on Sheikh Zayed Road
12 December 2024 · 4 min read
by Layla Hassan
Explore how Jimmy Choo Eyewear captivated a high-end audience on Sheikh Zayed Road through a dynamic Digital Out-Of-Home (DOOH) campaign.