Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
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FEATURED

9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Informational

22 August 2025 · 4 min read
by Layla Hassan
Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.
Informational

18 August 2025 · 3 min read
by Layla Hassan
OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.
Informational

8 August 2025 · 3 min read
by Layla Hassan
Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.
Informational

30 July 2025 · 3 min read
by Layla Hassan
Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways.
Informational

21 July 2025 · 5 min read
by Harshit Dabhi
This guide explores outdoor advertising for healthcare brands in the UAE and how OOH AE offers expert support, regulatory advice and local campaign success.
Informational

17 July 2025 · 3 min read
by Harshit Dabhi
Learn how nudge marketing can subtly boost your OOH advertising results through behavioural science techniques.
Informational

15 July 2025 · 3 min read
by Layla Hassan
Learn why VARA licences are critical for fintech and crypto brands advertising in Dubai and the UAE, ensuring legal compliance and market credibility.
Informational

8 July 2025 · 3 min read
by Layla Hassan
Unlock the psychological principles that make outdoor advertising successful. From bold visuals to emotional appeal, here’s what every brand should know for an effective OOH campaign.