Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Advertising Formats
Die Cut Billboards Powering a New Wave of Outdoor Advertising in the UAE
4 December 2025 · 5 min read
by Anisha Lyall
" Die cut billboards in the UAE bring brands off the flat rectangle and into the real world. Learn how bold shapes, 3D extensions and smart placements across Dubai and key emirates drive stronger recall and response."
Informational
The Importance of Frequency in Out of Home Advertising
20 November 2025 · 5 min read
by Anisha Lyall
"Frequency in OOH advertising drives stronger brand recall across the UAE. Repeated exposure on billboards, DOOH networks and transport formats keeps messages memorable and helps campaigns stay front of mind throughout daily journeys."
Events
Dubai Watch Week and the Rise of Luxury Showcases in the UAE
19 November 2025 · 6 min read
by Layla Hassan
Dubai Watch Week continues to attract leading luxury brands. Discover why global names showcase in Dubai and how the winter season creates major opportunities for advertisers across OOH formats.
Campaigns
Noon Minutes Drives Powerful Brand Recall with Outdoor Advertising Across the UAE
14 November 2025 · 4 min read
by Anisha Lyall
"Noon’s Minutes campaign takes over Dubai, Sharjah and Ajman with bold OOH and DOOH placements. The multi-format rollout uses billboards, hoardings, lampposts and digital screens to highlight fast delivery and strengthen brand recall across the UAE."
Strategy
Popup Marketing Opportunities at Global Village Dubai
10 November 2025 · 5 min read
by Noah Benedict
Learn how popup marketing at Global Village Dubai helps brands reach millions through engaging activations and retail experiences. OOH AE can help you plan your campaign.
Strategy
How Building Wraps Turn Dubai’s Skyline into Powerful Brand Stories
6 November 2025 · 3 min read
by Anisha Lyall
"Building wrap advertising in Dubai transforms iconic towers into bold brand statements. Learn how global names like Bayut, Etihad and FIFA used building wraps to command skyline visibility and connect with millions daily."
Campaigns
Hermès Brings Subtle Seduction to Dubai Screens
5 November 2025 · 3 min read
by Noah Benedict
"Hermès brings subtle seduction to Dubai’s skyline with its Barénia Eau de Parfum campaign, showcasing how luxury brands can capitalise on Dubai’s thriving tourist season through strategic outdoor advertising."
Campaigns
When Fresh Means More Than Fruit
29 October 2025 · 4 min read
by Harshit Dabhi
"We explore how Careem Quik’s playful “fresh in 15 minutes” campaign stands out, and why sustained campaigns are essential for shaping long‑term brand‑audience relationships."
Strategy
Trendyol Unveils the New Collection with Striking OOH Campaign in the UAE
29 October 2025 · 4 min read
by Anisha Lyall
"Trendyol’s new UAE campaign lights up the UAE with vibrant billboards and digital screens. Featuring Rahaf Alharbi, the fashion-forward brand strengthens its Middle Eastern presence through impactful outdoor advertising."