Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Campaigns
When Fresh Means More Than Fruit
29 October 2025 · 5 min read
by Harshit Dabhi
We explore how Careem Quik’s playful “fresh in 15 minutes” campaign stands out, and why sustained campaigns are essential for shaping long‑term brand‑audience relationships.
Campaigns
Mercedes Benz Launches the 2026 AMG GT SL Class Across Dubai Die-Cut and Digital Billboards
9 October 2025 · 3 min read
by Anisha Lyall
Mercedes Benz introduced the 2026 AMG GT SL Class through a bold OOH campaign in Dubai. Using die cut and digital billboards, the brand turned the city’s skyline into a luxury showcase and highlighted its commitment to design, innovation and performance.
Campaigns
Starbucks Transforms Dubai Marina with Bold Green Tram Advertising Campaign
3 October 2025 · 4 min read
by Layla Hassan
Starbucks wrapped Dubai Marina trams in striking green designs, turning them into moving billboards. This campaign highlights how tram advertising in Dubai can make brands stand out and reach diverse audience every day.
Campaigns
HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai
29 September 2025 · 5 min read
by Noah Benedict
HOLM Developments has launched a bold outdoor campaign in Dubai using bridge banner ads and digital screens. With simple, striking branding, the company builds recognition and trust across the UAE’s busy highways and premium advertising locations.
Campaigns
Rule Dubai Fitness Challenge 2025 with Unipole and Lamppost Ads on SZR
19 September 2025 · 4 min read
by Harshit Dabhi
Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.
Campaigns
When Billboards Become Battlegrounds
28 August 2025 · 6 min read
by Harshit Dabhi
Outdoor advertising rivalries transform city streets into creative battlegrounds where brands compete for attention through clever billboards, strategic placements, and viral campaigns that capture public imagination.
Campaigns
Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond
22 August 2025 · 4 min read
by Layla Hassan
Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.
Campaigns
Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign
4 July 2025 · 3 min read
by Harshit Dabhi
Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.
Campaigns
Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign
18 April 2025 · 3 min read
by Noah Benedict
Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!