Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
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A Step-by-Step Guide to Booking Outdoor Advertising Spaces in Dubai
27 August 2025 · 3 min read
by Noah Benedict
"A practical step-by-step guide to booking outdoor advertising spaces in Dubai. Learn how to set goals, choose formats, pick prime locations, manage budgets, secure permits and design impactful campaigns that boost your brand visibility."
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OOH Advertising Strategies for Automobile Brands
18 August 2025 · 3 min read
by Layla Hassan
"OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility."
Informational
Permits Required by Advertisers in the UAE for OOH Advertising
8 August 2025 · 3 min read
by Layla Hassan
"Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success."
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Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?
30 July 2025 · 3 min read
by Layla Hassan
"Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways."
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How Nudge Marketing Enhances OOH Advertising
17 July 2025 · 3 min read
by Harshit Dabhi
Learn how nudge marketing can subtly boost your OOH advertising results through behavioural science techniques.
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Why VARA Licenses Are a Must for Advertising Your Fintech or Crypto Brand in the UAE
15 July 2025 · 3 min read
by Layla Hassan
"Learn why VARA licences are critical for fintech and crypto brands advertising in Dubai and the UAE, ensuring legal compliance and market credibility."
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The Psychology Behind Effective Outdoor Advertising: What Brands Should Keep in Mind
8 July 2025 · 3 min read
by Layla Hassan
"Unlock the psychological principles that make outdoor advertising successful. From bold visuals to emotional appeal, here’s what every brand should know for an effective OOH campaign."