Meet Bangladesh Shines at Dubai International Airport Terminal 1 and BBC News

At OOH AE, we’re passionate about helping brands reach their audiences effectively. Recently, we had the pleasure of running an exciting Programmatic Digital Out of Home (pDOOH) campaign for Meet Bangladesh at Dubai International Airport (DXB), Terminal 1, from 10 March to 31 March. The campaign successfully created buzz around an international trade show focused on sourcing products from Bangladesh. To amplify awareness even further, we also ran a TV campaign, with a 30-second ad airing 60 times on BBC News during evening-to-late-night programming from 28 March to 12 April.

Campaign Objective

The primary goal of the "Meet Bangladesh" campaign was to generate awareness and increase interest among international buyers for the upcoming trade event. With Bangladesh rapidly growing as a preferred sourcing hub for textiles, apparel and consumer goods, the campaign aimed to capture the attention of business travellers arriving in Dubai, positioning Bangladesh as an attractive business destination.

Choosing the Perfect Location

Dubai International Airport Terminal 1 was selected strategically to maximise exposure to business travellers and decision-makers arriving from global destinations. The terminal, known for its high footfall and international audience, provided the ideal environment to showcase "Meet Bangladesh" prominently.

Dubai Airport's vibrant digital screens were used to ensure dynamic and engaging visibility, enhancing the overall impact of the campaign and leaving a lasting impression on viewers.

To complement the airport exposure, OOH AE also extended the campaign to TV with a targeted broadcast plan on BBC News. This ensured the message reached audiences beyond the terminal, particularly professionals and decision-makers tuning in during evening-to-late-night hours.

Impressive Results

During its three-week run on DXB T1, the campaign achieved significant reach and engagement:

• Total Impressions: 287,931
• Plays: 2,693

These impressive figures demonstrate the effectiveness of pDOOH advertising, particularly in a highly trafficked international hub like Dubai Airport.

In addition, the supporting TV campaign delivered strong frequency at scale, with the 30-second ad airing 60 times on BBC News. This helped reinforce campaign recall and sustain momentum beyond the airport run. 

Creative and Messaging

The programmatic advertisement combined eye-catching visuals with concise, compelling messaging highlighting Bangladesh's strengths in manufacturing, textiles and innovative sourcing solutions. Clear calls-to-action encouraged viewers to explore further by visiting the official "Meet Bangladesh" website.

The TV creative followed the same core message and visual identity in a 30-second format, ensuring consistency across channels. By repeating key value points, the TV placements strengthened awareness and improved message retention among viewers.

Why pDOOH and TV?

Programmatic DOOH advertising offers unparalleled advantages in environments like airports:

• Captive Audience: Travellers spending considerable time in terminals are highly receptive to engaging visual content.
• Dynamic Messaging: Digital screens allow for vibrant, animated content that stands out and delivers clear messages effectively.
• Measurable Impact: Precise metrics, such as impressions and play counts, provide valuable insights into campaign performance.

When combined with TV, pDOOH becomes even more powerful. Programmatic advertising captures attention in high-impact locations, while TV adds mass reach and repeat exposure at home or in hotels. This multi-channel approach helps brands build awareness faster and keep the campaign top-of-mind over a longer period.

Success and Next Steps

The "Meet Bangladesh" campaign at Dubai International Airport Terminal 1 effectively showcased the benefits of advertising in high-traffic, premium locations. With nearly 288,000 impressions in just three weeks, the campaign significantly increased visibility and generated notable interest in the trade event. To sustain awareness beyond the airport environment, the campaign was further amplified through a TV burst on BBC News, reinforcing message recall and extending reach to a wider business audience.

For brands aiming to capture similar success, OOH AE offers diverse advertising solutions, including Dubai Billboards, Lampposts, Bridge Banners and digital screens that perfectly suit unique business objectives and budgets.

Ready to Launch Your Own Campaign?

At OOH AE, we make it simple and efficient for you to reach your target audience. Whether you're interested in Programmatic advertising at prominent locations like Dubai Airport or traditional formats such as Billboards, Lampposts or Transport media, our expert team will guide you through every step.

Contact us today to learn how your brand can make a powerful impact.