Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Industry
Digital Out-of-Home (DOOH) Advertising in the UAE: Market Growth, Benefits, and Future Potential
13 February 2025 · 3 min read
by Noah Benedict
Digital Out-of-Home (DOOH) advertising has revolutionized the advertising landscape in the United Arab Emirates (UAE), offering brands a highly dynamic, engaging, and data-driven approach to outdoor advertising.
Advertising Formats
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Why Brands Should Advertise on the Burj Khalifa
13 February 2025 · 2 min read
by Noah Benedict
In the world of marketing and advertising, visibility is everything. Brands are always searching for innovative ways to capture the attention of their audience, and one of the most powerful and prestigious advertising spaces available today is the Burj Khalifa in Dubai.
Advertising Formats
FEATURED
How to Book Advertising Space on Sheikh Zayed Road Billboards
7 February 2025 · 4 min read
by Noah Benedict
Sheikh Zayed Road is one of the most prominent highways in Dubai, offering unmatched exposure for brands looking to reach millions of commuters daily. Whether you are launching a new product, promoting an event, or increasing brand awareness, advertising on Sheikh Zayed Road billboards is a strategic investment.
Innovation
Drone adverts: How modern companies use technology to promote brands
5 February 2025 · 4 min read
by Noah Benedict
In an era where digital disruption continuously redefines marketing landscapes, drone advertising is emerging as a revolutionary force in outdoor advertising. With its ability to capture consumer attention in dynamic and innovative ways, this technology is making waves in the industry.
Industry
FEATURED
Why Savvy UAE Property Developers Are Betting Big on Data-First Campaigns
29 January 2025 · 3 min read
by Noah Benedict
In today's fast-evolving digital ad world, precision targeting is crucial. For Dubai and UAE property developers, it can revolutionise lead generation, sales support, and revenue.
Events
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Why Sports Events Provide Great Opportunities for Outdoor Advertisers in Dubai
23 January 2025 · 5 min read
by Noah Benedict
Dubai, the city where innovation meets luxury, has rapidly become a global hub for sports tourism.
Events
Outdoor Advertising in Dubai During Ramadan: A Look at the Best Campaigns of 2024
21 January 2025 · 4 min read
by Noah Benedict
Ramadan is a special time of year in Dubai, a season of reflection, giving, and community. For businesses, it’s also a key period to connect with consumers, especially through outdoor advertising.
Insights
Why Audience and Data-Led Campaigns Are Key for Property Developers in the UAE
14 January 2025 · 3 min read
by Noah Benedict
In today’s fast-evolving digital advertising landscape, the ability to reach the right audience at the right time has never been more crucial.
Case Studies
OpenSooq Unveils OOH Campaign Across Dubai, Sharjah, and Ajman
13 December 2024 · 3 min read
by Layla Hassan
OpenSooq, the region's premier online marketplace, has elevated its brand visibility with a striking out-of-home (OOH) campaign spanning Dubai, Sharjah, and Ajman.