Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Innovation
How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai
17 June 2025 · 3 min read
by Layla Hassan
Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.
Industry
Out-of-Home Advertising in 2025: The Power of Presence in a Digital World
12 June 2025 · 3 min read
by Harshit Dabhi
In a screen-saturated world, OOH advertising thrives in 2025—blending innovation, AI, and emotional impact to deliver real-world brand presence that resonates.
Innovation
The Continued Rise of pDOOH in UAE Advertising + Geofencing
12 June 2025 · 3 min read
by Harshit Dabhi
Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.
Advertising Formats
Cinema Advertising in the UAE: Big Screen Buzz, Popcorn Buckets & Powerful Brand Partnerships
9 June 2025 · 4 min read
by Noah Benedict
Discover how cinema ads, popcorn branding, and film studio tie-ins in the UAE can turn casual moviegoers into loyal customers. Lights, camera, brand action!
Locations
Why Sharjah Is the UAE’s Next Big Hotspot for Outdoor Advertising
3 June 2025 · 4 min read
by Noah Benedict
Discover why Sharjah is a rising star in UAE OOH advertising, with top spots, ideal timings, and a winning case study from OpenSooq. Let’s grow your brand.
Advertising Formats
Captivating Audiences: Leveraging Cinema Advertising in the UAE
30 May 2025 · 3 min read
by Noah Benedict
Discover how cinema advertising in the UAE helps brands engage premium audiences with high-impact, memorable campaigns in a distraction-free environment.
Industry
Sustainability in OOH Advertising: How the UAE is Leading a Greener Future
30 May 2025 · 4 min read
by Noah Benedict
Dubai and the UAE lead in sustainable OOH ads with solar-powered billboards and eco-friendly transit ads, shaping the future of green advertising in the region.
Campaigns
How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns
26 May 2025 · 4 min read
by Noah Benedict
How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.
Insights
Dubai’s Billboards Are Buzzing: What’s Hot in UAE’s Out-of-Home Advertising Scene in 2025
23 May 2025 · 4 min read
by Noah Benedict
From fashion to fast cars, discover why out-of-home ads in Dubai are thriving in 2025—and how your brand can shine next.