Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Informational
HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai
29 September 2025 · 5 min read
by Noah Benedict
HOLM Developments has launched a bold outdoor campaign in Dubai using bridge banner ads and digital screens. With simple, striking branding, the company builds recognition and trust across the UAE’s busy highways and premium advertising locations.
Events
Untold Dubai festival and brand visibility opportunities
24 September 2025 · 4 min read
by Noah Benedict
Untold Dubai brings together music lovers and global stars in a festival atmosphere that brands can tap into through strategic out of home advertising and event partnerships.
Events
Rule Dubai Fitness Challenge 2025 with Unipole and Lamppost Ads on SZR
19 September 2025 · 4 min read
by Harshit Dabhi
Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.
Events
Forex Expo Dubai 2025 and the Power of Out-of-Home Advertising
19 September 2025 · 3 min read
by Harshit Dabhi
The Forex Expo Dubai 2025 is a key platform for fintech and crypto firms. Learn how out-of-home advertising in Dubai can elevate brand presence and drive engagement.
Advertising Formats
KFC Out‑Doors Turning Closed Doors into Experiential Billboards
18 September 2025 · 3 min read
by Harshit Dabhi
KFC turns closed doors into experiential billboards. The Out‑Doors campaign engages audiences through interactive, immersive advertising.
Why Fintech Companies Choose Outdoor Advertising in Dubai and the UAE
16 September 2025 · 3 min read
by Layla Hassan
Explore how fintech brands leverage outdoor advertising in Dubai for maximum visibility, credibility, and audience engagement.
Locations
The Value of Location in Building Stronger OOH Campaign Impact in Dubai
11 September 2025 · 4 min read
by Layla Hassan
Location drives the success of OOH campaigns in Dubai. From highways and malls to airports and transport networks, the right placement ensures brands reach the right audience and achieve maximum visibility and impact across the city.
Informational
How Fitness Brands Use Out of Home Advertising in Quarter 3 and 4
4 September 2025 · 6 min read
by Layla Hassan
Fitness brands in the UAE rely on OOH advertising during Q3 and Q4 to boost memberships and sales. From billboards and mall ads to digital platforms, outdoor campaigns capture peak seasonal demand and keep brands visible during the busiest fitness months.
Informational
How to Get Your Brand on the New Digital Billboards across Sheikh Zayed Road?
1 September 2025 · 3 min read
by Noah Benedict
The new digital billboards on Sheikh Zayed Road give brands unmatched exposure in Dubai. Learn how to define goals, pick the best locations, create strong visuals and secure prime advertising space to put your brand in front of millions every day.