Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Informational
22 August 2025 · 4 min read
by Layla Hassan
Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.
Insights
22 August 2025 · 3 min read
by Layla Hassan
The UAE’s forward-thinking approach to crypto regulation and its world-class OOH opportunities make Dubai the perfect stage for blockchain advertising.
Insights
21 August 2025 · 6 min read
by Harshit Dabhi
An in-depth analysis of how brands associated with the F1 movie executed brilliant marketing strategies across various media to connect with their target audiences.
Informational
18 August 2025 · 3 min read
by Layla Hassan
OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.
Events
15 August 2025 · 3 min read
by Layla Hassan
OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.
Advertising Formats
12 August 2025 · 8 min read
by Henry Caldwell
Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations.
Informational
8 August 2025 · 3 min read
by Layla Hassan
Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.
Events
5 August 2025 · 4 min read
by Layla Hassan
Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.
Campaigns
4 August 2025 · 3 min read
by Harshit Dabhi
Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.