Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Events
FEATURED
Dubai 2026 Events Guide: When the City Comes Alive and Brands Win Big with OOH
12 January 2026 · 7 min read
by Noah Benedict
Dubai’s 2026 calendar is packed with shopping, sport, culture and business events. This guide explores the best moments to advertise outdoors and the smartest locations to capture attention.
Informational
When Fresh Means More Than Fruit
29 October 2025 · 4 min read
by Harshit Dabhi
We explore how Careem Quik’s playful “fresh in 15 minutes” campaign stands out, and why sustained campaigns are essential for shaping long‑term brand‑audience relationships.
Campaigns
Trendyol Unveils the New Collection with Striking OOH Campaign in the UAE
29 October 2025 · 4 min read
by Anisha Lyall
Trendyol’s new UAE campaign lights up the UAE with vibrant billboards and digital screens. Featuring Rahaf Alharbi, the fashion-forward brand strengthens its Middle Eastern presence through impactful outdoor advertising.
Case Studies
HP Takes Over Sheikh Zayed Road with Programmatic Precision at GITEX 2025
25 October 2025 · 2 min read
by Harshit Dabhi
HP’s GITEX 2025 campaign with OOH.ae lit up Dubai’s Golden Gates bridge banners on Sheikh Zayed Road, executed programmatically to deliver 1.7M impressions and reach nearly half a million people in 5 days.
Informational
How OOH Advertising is Powering Dubai Tourism and Events Economy
20 October 2025 · 5 min read
by Anisha Lyall
Out of Home advertising is boosting Dubai’s tourism and events economy through dynamic visuals across landmarks, transport and event spaces, attracting millions of visitors and delivering strong visibility for local and global brands.
Industry
Brands Most Visible in UAE OOH Advertising and Why They Stay in the Spotlight
15 October 2025 · 6 min read
by Anisha Lyall
Certain brands dominate the UAE’s out of home advertising scene. From real estate and retail to food, fashion and telecom, these industries invest in visibility to stay top of mind and strengthen their presence across Dubai and the wider UAE.
Informational
Advertising in Abu Dhabi A Complete Guide for Brands
13 October 2025 · 6 min read
by Layla Hassan
Abu Dhabi’s advertising landscape is growing fast. From iconic billboards to digital networks, explore how brands can reach audiences across the UAE capital with OOH AE.
Campaigns
Mercedes Benz Launches the 2026 AMG GT SL Class Across Dubai Die-Cut and Digital Billboards
9 October 2025 · 3 min read
by Anisha Lyall
Mercedes Benz introduced the 2026 AMG GT SL Class through a bold OOH campaign in Dubai. Using die cut and digital billboards, the brand turned the city’s skyline into a luxury showcase and highlighted its commitment to design, innovation and performance.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Campaigns
Starbucks Transforms Dubai Marina with Bold Green Tram Advertising Campaign
3 October 2025 · 4 min read
by Layla Hassan
Starbucks wrapped Dubai Marina trams in striking green designs, turning them into moving billboards. This campaign highlights how tram advertising in Dubai can make brands stand out and reach diverse audience every day.