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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Innovation

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JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

14 April 2025 · 4 min read

by Layla Hassan

Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH

Informational

Permits Required by Advertisers in the UAE for OOH Advertising

Permits Required by Advertisers in the UAE for OOH Advertising

8 August 2025 · 3 min read

by Layla Hassan

Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.

Events

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

5 August 2025 · 4 min read

by Layla Hassan

Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.

Campaigns

Fantastic Four Owns Dubai’s Streets with OOH Power

Fantastic Four Owns Dubai’s Streets with OOH Power

4 August 2025 · 3 min read

by Harshit Dabhi

Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.

Events

Esports World Cup Takes Over UAE Billboards with Impactful Campaign

Esports World Cup Takes Over UAE Billboards with Impactful Campaign

1 August 2025 · 2 min read

by Noah Benedict

The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.

Informational

Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?

Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?

30 July 2025 · 3 min read

by Layla Hassan

Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways.

Informational

Outdoor Advertising for Healthcare in the UAE

Outdoor Advertising for Healthcare in the UAE

21 July 2025 · 5 min read

by Harshit Dabhi

This guide explores outdoor advertising for healthcare brands in the UAE and how OOH AE offers expert support, regulatory advice and local campaign success.

Informational

How Nudge Marketing Enhances OOH Advertising

How Nudge Marketing Enhances OOH Advertising

17 July 2025 · 3 min read

by Harshit Dabhi

Learn how nudge marketing can subtly boost your OOH advertising results through behavioural science techniques.

Informational

Why VARA Licenses Are a Must for Advertising Your Fintech or Crypto Brand in the UAE

Why VARA Licenses Are a Must for Advertising Your Fintech or Crypto Brand in the UAE

15 July 2025 · 3 min read

by Layla Hassan

Learn why VARA licences are critical for fintech and crypto brands advertising in Dubai and the UAE, ensuring legal compliance and market credibility.

Innovation

Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?

Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?

10 July 2025 · 5 min read

by Noah Benedict

Dubai Jawhara is a premier DOOH screen on Sheikh Zayed Road, offering luxury brands unrivalled access to affluent audiences through high-impact advertising. Advertise your brand today and captivate Dubai’s ultra-wealthy elite with unmatched visibility.

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