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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Informational

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Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4

Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4

9 October 2025 · 7 min read

by Noah Benedict

The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.

Informational

Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond

Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond

22 August 2025 · 4 min read

by Layla Hassan

Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.

Insights

Why Crypto and Blockchain Brands Choose to Advertise in the UAE

Why Crypto and Blockchain Brands Choose to Advertise in the UAE

22 August 2025 · 3 min read

by Layla Hassan

The UAE’s forward-thinking approach to crypto regulation and its world-class OOH opportunities make Dubai the perfect stage for blockchain advertising.

Insights

How the F1 Movie Became a Marketing Masterclass

How the F1 Movie Became a Marketing Masterclass

21 August 2025 · 6 min read

by Harshit Dabhi

An in-depth analysis of how brands associated with the F1 movie executed brilliant marketing strategies across various media to connect with their target audiences.

Informational

OOH Advertising Strategies for Automobile Brands

OOH Advertising Strategies for Automobile Brands

18 August 2025 · 3 min read

by Layla Hassan

OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.

Events

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

Global OOH Advertising Spend Smashes Records with Bright Future Ahead

15 August 2025 · 3 min read

by Layla Hassan

OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.

Advertising Formats

The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE

The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE

12 August 2025 · 8 min read

by Henry Caldwell

Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations.

Informational

Permits Required by Advertisers in the UAE for OOH Advertising

Permits Required by Advertisers in the UAE for OOH Advertising

8 August 2025 · 3 min read

by Layla Hassan

Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.

Events

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising

5 August 2025 · 4 min read

by Layla Hassan

Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.

Campaigns

Fantastic Four Owns Dubai’s Streets with OOH Power

Fantastic Four Owns Dubai’s Streets with OOH Power

4 August 2025 · 3 min read

by Harshit Dabhi

Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.

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