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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Innovation

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JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

14 April 2025 · 4 min read

by Layla Hassan

Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH

Innovation

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

17 June 2025 · 3 min read

by Layla Hassan

Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.

Industry

Out-of-Home Advertising in 2025: The Power of Presence in a Digital World

Out-of-Home Advertising in 2025: The Power of Presence in a Digital World

12 June 2025 · 3 min read

by Harshit Dabhi

In a screen-saturated world, OOH advertising thrives in 2025—blending innovation, AI, and emotional impact to deliver real-world brand presence that resonates.

Innovation

The Continued Rise of pDOOH in UAE Advertising + Geofencing

The Continued Rise of pDOOH in UAE Advertising + Geofencing

12 June 2025 · 3 min read

by Harshit Dabhi

Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.

Advertising Formats

Cinema Advertising in the UAE: Big Screen Buzz, Popcorn Buckets & Powerful Brand Partnerships

Cinema Advertising in the UAE: Big Screen Buzz, Popcorn Buckets & Powerful Brand Partnerships

9 June 2025 · 4 min read

by Noah Benedict

Discover how cinema ads, popcorn branding, and film studio tie-ins in the UAE can turn casual moviegoers into loyal customers. Lights, camera, brand action!

Locations

Why Sharjah Is the UAE’s Next Big Hotspot for Outdoor Advertising

Why Sharjah Is the UAE’s Next Big Hotspot for Outdoor Advertising

3 June 2025 · 4 min read

by Noah Benedict

Discover why Sharjah is a rising star in UAE OOH advertising, with top spots, ideal timings, and a winning case study from OpenSooq. Let’s grow your brand.

Advertising Formats

Captivating Audiences: Leveraging Cinema Advertising in the UAE

Captivating Audiences: Leveraging Cinema Advertising in the UAE

30 May 2025 · 3 min read

by Noah Benedict

Discover how cinema advertising in the UAE helps brands engage premium audiences with high-impact, memorable campaigns in a distraction-free environment.

Industry

Sustainability in OOH Advertising: How the UAE is Leading a Greener Future

Sustainability in OOH Advertising: How the UAE is Leading a Greener Future

30 May 2025 · 4 min read

by Noah Benedict

Dubai and the UAE lead in sustainable OOH ads with solar-powered billboards and eco-friendly transit ads, shaping the future of green advertising in the region.

Campaigns

How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns

How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns

26 May 2025 · 4 min read

by Noah Benedict

How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.

Insights

Dubai’s Billboards Are Buzzing: What’s Hot in UAE’s Out-of-Home Advertising Scene in 2025

Dubai’s Billboards Are Buzzing: What’s Hot in UAE’s Out-of-Home Advertising Scene in 2025

23 May 2025 · 4 min read

by Noah Benedict

From fashion to fast cars, discover why out-of-home ads in Dubai are thriving in 2025—and how your brand can shine next.

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