Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Campaigns
28 March 2025 · 2 min read
by Noah Benedict
Discover Carrefour’s inspiring Ramadan campaign, "Unlock the Spirit of Ramadan", celebrating unity and generosity. Learn how out-of-home advertising in the UAE creates a powerful community connection.
Advertising Formats
28 March 2025 · 3 min read
by Harshit Dabhi
Discover the power of Dubai Metro advertising—a strategic platform reaching millions of professionals, tourists, and commuters. Explore high-impact formats, timing strategies, and cost-effective solutions for maximum brand exposure.
Innovation
26 March 2025 · 2 min read
by Harshit Dabhi
JCDecaux Play+ transforms digital out-of-home advertising at Dubai International Airport with programmatic capabilities. Discover how brands can leverage real-time data, dynamic targeting, and automated media buying for impactful campaigns.
Events
24 March 2025 · 3 min read
by Harshit Dabhi
Maximize your brand’s impact at the Dubai World Cup with strategic OOH advertising opportunities. Engage a luxury audience through premium digital displays, airport media, luxury transportation, and on-site activations, amplifying visibility and forging meaningful connections with global elites and high-net-worth consumers.
Campaigns
17 March 2025 · 3 min read
by Layla Hassan
BNW Properties is leveraging bus and bus shelter advertising across Dubai to connect with potential buyers and investors. Discover how these strategic OOH placements boost visibility and engagement in the UAE’s dynamic real estate market.
Innovation
17 March 2025 · 3 min read
by Harshit Dabhi
Experience Deliveroo & Humantra’s groundbreaking drinkable billboard at City Walk, Dubai—offering fresh, electrolyte-infused water this Ramadan. A perfect blend of innovation, engagement, and wellness in one of Dubai’s top advertising hotspots.
Insights
14 March 2025 · 2 min read
by Noah Benedict
Discover how Dubai’s notorious traffic can boost your Out-of-Home advertising. Learn why congested roads and packed transit systems are ideal for maximum ad exposure.
Advertising Formats
7 March 2025 · 3 min read
by Harshit Dabhi
Ramadan is one of the most significant periods in the UAE, offering brands a prime opportunity to engage with consumers in a meaningful way. As shopping malls become vibrant hubs of activity, leveraging strategic mall advertising can amplify brand visibility and drive consumer engagement.
Campaigns
7 March 2025 · 4 min read
by Noah Benedict
Discover Cartier's latest out-of-home (OOH) advertising campaign in the UAE, showcasing their high-jewelry collection in a breathtaking blend of nature and opulence. Learn how the luxury brand is captivating audiences with strategic digital billboards.