Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Insights
Why Esports Is the Next Big Arena for Advertising in the UAE
3 July 2025 · 4 min read
by Noah Benedict
Explore how brands can tap into the booming esports scene in Dubai through smart out-of-home and digital strategies.
Insights
Speak Their Language: The Power of Multilingual Radio Advertising in the UAE
24 June 2025 · 4 min read
by Noah Benedict
Discover the power of multilingual radio advertising in the UAE. Reach audiences in Arabic, English, Hindi, and Malayalam with OOH AE’s targeted radio packages.
Campaigns
Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)
23 June 2025 · 3 min read
by Layla Hassan
Deliveroo UAE launches ‘Petvertising’—interactive billboards at pet-eye level in Dubai parks that engage animals and connect owners to in-app pet products.
Innovation
How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai
17 June 2025 · 3 min read
by Layla Hassan
Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.
Industry
Out-of-Home Advertising in 2025: The Power of Presence in a Digital World
12 June 2025 · 3 min read
by Harshit Dabhi
In a screen-saturated world, OOH advertising thrives in 2025—blending innovation, AI, and emotional impact to deliver real-world brand presence that resonates.
Innovation
The Continued Rise of pDOOH in UAE Advertising + Geofencing
12 June 2025 · 3 min read
by Harshit Dabhi
Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.
Advertising Formats
Cinema Advertising in the UAE: Big Screen Buzz, Popcorn Buckets & Powerful Brand Partnerships
9 June 2025 · 4 min read
by Noah Benedict
Discover how cinema ads, popcorn branding, and film studio tie-ins in the UAE can turn casual moviegoers into loyal customers. Lights, camera, brand action!
Locations
Why Sharjah Is the UAE’s Next Big Hotspot for Outdoor Advertising
3 June 2025 · 4 min read
by Noah Benedict
Discover why Sharjah is a rising star in UAE OOH advertising, with top spots, ideal timings, and a winning case study from OpenSooq. Let’s grow your brand.
Advertising Formats
Captivating Audiences: Leveraging Cinema Advertising in the UAE
30 May 2025 · 3 min read
by Noah Benedict
Discover how cinema advertising in the UAE helps brands engage premium audiences with high-impact, memorable campaigns in a distraction-free environment.