Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Campaigns
Noon Minutes Drives Powerful Brand Recall with Outdoor Advertising Across the UAE
14 November 2025 · 4 min read
by Anisha Lyall
Noon’s Minutes campaign takes over Dubai, Sharjah and Ajman with bold OOH and DOOH placements. The multi-format rollout uses billboards, hoardings, lampposts and digital screens to highlight fast delivery and strengthen brand recall across the UAE.
Campaigns
How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns
26 May 2025 · 4 min read
by Noah Benedict
How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.
Campaigns
Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign
18 April 2025 · 3 min read
by Noah Benedict
Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!
Campaigns
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Floki Crypto's Successful Launch at Dubai International: A Digital OOH Advertising Success
7 April 2025 · 3 min read
by Noah Benedict
Floki Crypto's DXB airport campaign hit 32M impressions in 30 days—boosting brand lift, global visits, and token activity through strategic DOOH ads.
Campaigns
Carrefour’s Ramadan Campaign: Unlocking the Spirit of Togetherness
28 March 2025 · 2 min read
by Noah Benedict
Discover Carrefour’s inspiring Ramadan campaign, "Unlock the Spirit of Ramadan", celebrating unity and generosity. Learn how out-of-home advertising in the UAE creates a powerful community connection.
Campaigns
BNW Properties Bus & Bus Shelter Advertising: Capturing Dubai’s Real Estate Audience on the Move
17 March 2025 · 3 min read
by Layla Hassan
BNW Properties is leveraging bus and bus shelter advertising across Dubai to connect with potential buyers and investors. Discover how these strategic OOH placements boost visibility and engagement in the UAE’s dynamic real estate market.
Campaigns
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Cartier's Stunning OOH Campaign Across the UAE: A Fusion of Nature and Luxury
7 March 2025 · 4 min read
by Noah Benedict
Discover Cartier's latest out-of-home (OOH) advertising campaign in the UAE, showcasing their high-jewelry collection in a breathtaking blend of nature and opulence. Learn how the luxury brand is captivating audiences with strategic digital billboards.
Campaigns
Luxury Brands Leverage Transport OOH Advertising for High-Impact Awareness in the UAE and Gulf
27 February 2025 · 3 min read
by Noah Benedict
In the world of luxury advertising, visibility is everything. Premium brands are constantly seeking innovative ways to reach high-net-worth individuals, and Out-of-Home (OOH) advertising is a powerful tool to engage this elite audience.