Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Campaigns
Maison El Nabil Programmatic DOOH Campaign Lifts Purchase Intent to 41%
23 December 2025 · 4 min read
by Anisha Lyall
A six day AI driven programmatic DOOH and mobile push around October’s Beautyworld Dubai helped the luxury fragrance brand, Maison El Nabil, lift recall and purchase intent, while reaching beauty trade audiences with precision.
Campaigns
When Billboards Become Battlegrounds
28 August 2025 · 6 min read
by Harshit Dabhi
Outdoor advertising rivalries transform city streets into creative battlegrounds where brands compete for attention through clever billboards, strategic placements, and viral campaigns that capture public imagination.
Campaigns
Fantastic Four Owns Dubai’s Streets with OOH Power
4 August 2025 · 3 min read
by Harshit Dabhi
Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.
Campaigns
Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign
4 July 2025 · 3 min read
by Harshit Dabhi
Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.
Campaigns
Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)
23 June 2025 · 3 min read
by Layla Hassan
Deliveroo UAE launches ‘Petvertising’—interactive billboards at pet-eye level in Dubai parks that engage animals and connect owners to in-app pet products.
Campaigns
How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns
26 May 2025 · 4 min read
by Noah Benedict
How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.
Campaigns
Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign
18 April 2025 · 3 min read
by Noah Benedict
Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!
Campaigns
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Floki Crypto's Successful Launch at Dubai International: A Digital OOH Advertising Success
7 April 2025 · 3 min read
by Noah Benedict
Floki Crypto's DXB airport campaign hit 32M impressions in 30 days—boosting brand lift, global visits, and token activity through strategic DOOH ads.
Campaigns
Carrefour’s Ramadan Campaign: Unlocking the Spirit of Togetherness
28 March 2025 · 2 min read
by Noah Benedict
Discover Carrefour’s inspiring Ramadan campaign, "Unlock the Spirit of Ramadan", celebrating unity and generosity. Learn how out-of-home advertising in the UAE creates a powerful community connection.
Campaigns
BNW Properties Bus & Bus Shelter Advertising: Capturing Dubai’s Real Estate Audience on the Move
17 March 2025 · 3 min read
by Layla Hassan
BNW Properties is leveraging bus and bus shelter advertising across Dubai to connect with potential buyers and investors. Discover how these strategic OOH placements boost visibility and engagement in the UAE’s dynamic real estate market.