Mercedes Benz Launches the 2026 AMG GT SL Class Across Dubai Die-Cut and Digital Billboards

Mercedes-Benz made a statement across Dubai’s skyline with its latest campaign for the 2026 AMG GT SL-Class, blending die-cut creativity with digital innovation. The brand used large-scale billboards that turned heads and lit up key routes across the city, positioning the new model as a symbol of performance and design mastery.

The campaign exemplified how out of home advertising continues to deliver impact for luxury brands in the UAE. The striking imagery of the new SL-Class, paired with dynamic motion visuals, transformed everyday commutes into immersive brand moments.

Merging Die-Cut Design with Digital Brilliance

The campaign combined two powerful advertising formats:

• Die-cut billboards featuring the sleek silhouette of the SL-Class, emphasising its aerodynamic design.
• Digital billboards displaying high-definition motion graphics that shifted from day to night visuals for added depth and realism.

This blend of DOOH and physical display offered both scale and sophistication, with a consistent message of modern luxury and performance excellence.

According to recent OOH trends, digital OOH engagement is growing by 25% year on year, with brands like Mercedes-Benz leading the charge in blending creativity and technology.

Why Automotive Brands Choose Billboard Advertising in Dubai

Luxury automotive brands consistently turn to billboard advertising in the UAE for its unmatched visibility and credibility.

Key benefits include:

• High dwell times on Dubai’s main roads
• Unmissable visuals that complement luxury branding
• Seamless DOOH integration for storytelling flexibility
• Audience precision through programmatic data insights

How Billboard Ads Keeps Luxury Brands Ahead

Recent data from the UAE’s OOH industry shows:

• 71% of consumers recall luxury car ads seen outdoors within three days.
• 54% are more likely to research or visit a brand website after seeing a billboard ad.
• OOH remains the most trusted media channel among affluent audiences in Dubai.

Such statistics reinforce how Dubai billboards continue to drive brand engagement and sales consideration.

Learn more about OOH advertising formats in Dubai.

Accelerate Your Brand Impact with Powerful OOH Solutions

At OOH AE, we connect brands with high-impact billboards, DOOH and transport advertising opportunities across the UAE. Whether your brand is launching a new product or reinforcing its market presence, our team can help you design, plan and execute powerful outdoor campaigns that turn heads.

Get in touch with us to explore how OOH advertising can elevate your next brand launch.

FAQs

What makes die-cut billboards effective for luxury advertising?

Die-cut billboards create visual depth and brand distinction by breaking traditional rectangular formats and highlighting product design features.

How do digital billboards boost brand engagement?

Digital billboards use motion and light to create dynamic visuals, increasing recall rates and allowing flexible content updates.

Why do luxury brands prefer outdoor advertising in the UAE?

Because of high visibility, prestige locationsnand audience targeting, OOH offers a reliable way to connect with affluent consumers.