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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Innovation

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

17 June 2025 · 3 min read

by Layla Hassan

Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.

Innovation

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai

17 June 2025 · 3 min read

by Layla Hassan

Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.

Innovation

The Continued Rise of pDOOH in UAE Advertising + Geofencing

The Continued Rise of pDOOH in UAE Advertising + Geofencing

12 June 2025 · 3 min read

by Harshit Dabhi

Discover how pDOOH and geofencing are transforming UAE advertising—offering smart, real-time, hyper-targeted campaigns across Dubai and Abu Dhabi.

Innovation

JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

14 April 2025 · 4 min read

by Layla Hassan

Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH

Innovation

Delivery box advertising is transforming UAE marketing—turning delivery bikes into mobile digital billboards.

Delivery box advertising is transforming UAE marketing—turning delivery bikes into mobile digital billboards.

14 April 2025 · 3 min read

by Harshit Dabhi

Delivery box ads turn UAE delivery bikes into mobile billboards, offering cost-effective, high-visibility, and hyper-local brand exposure across cities.

Innovation

JCDecaux Play+ Revolutionizes Programmatic DOOH at Dubai International Airport

JCDecaux Play+ Revolutionizes Programmatic DOOH at Dubai International Airport

26 March 2025 · 2 min read

by Harshit Dabhi

JCDecaux Play+ transforms digital out-of-home advertising at Dubai International Airport with programmatic capabilities. Discover how brands can leverage real-time data, dynamic targeting, and automated media buying for impactful campaigns.

Innovation

Deliveroo & Humantra’s Drinkable Billboard: A Groundbreaking Innovation in City Walk

Deliveroo & Humantra’s Drinkable Billboard: A Groundbreaking Innovation in City Walk

17 March 2025 · 3 min read

by Harshit Dabhi

Experience Deliveroo & Humantra’s groundbreaking drinkable billboard at City Walk, Dubai—offering fresh, electrolyte-infused water this Ramadan. A perfect blend of innovation, engagement, and wellness in one of Dubai’s top advertising hotspots.

Innovation

Drone adverts: How modern companies use technology to promote brands

Drone adverts: How modern companies use technology to promote brands

5 February 2025 · 4 min read

by Noah Benedict

In an era where digital disruption continuously redefines marketing landscapes, drone advertising is emerging as a revolutionary force in outdoor advertising. With its ability to capture consumer attention in dynamic and innovative ways, this technology is making waves in the industry.