Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Advertising Formats
Comprehensive Guide to Bus Advertising in Dubai
9 November 2026 · 7 min read
by Harith Onigemo
A practical guide to bus advertising in Dubai: how it works, why it outperforms other transit formats for brands, and proven tips for designing bus ads that capture attention on the city's roads.
Cost
Evaluating the Cost of Outdoor Advertising in Dubai
9 November 2026 · 6 min read
by Dergham
A clear breakdown of what shapes outdoor advertising Dubai costs, from billboards to digital screens, helping brands understand pricing variations by format and location before planning a campaign.
How Jake Paul's MVP Creates OOH Advertising Opportunities in Dubai?
4 November 2026 · 5 min read
by Khuzaima Yamman
Explore how Jake Paul's MVP event in Dubai creates new opportunities for brands to increase visibility through outdoor advertising.
Campaigns
Etisalat Marks 50th Anniversary with a Nostalgic UAE Ad Campaign
30 October 2026 · 5 min read
by Khuzaima Yamman
Etisalat celebrates its 50th anniversary milestone with a vintage outdoor advertising campaign across Dubai, Sharjah and Ajman.
Strategy
Maximizing Exposure with Digital Billboards in Dubai
26 October 2026 · 6 min read
by Dergham
A look at how digital billboards across Dubai's busiest corridors help brands command attention, exploring the strategic locations and DOOH tactics driving measurable exposure.
Advertising Formats
Innovative Uses of Lamppost Advertising in Dubai
26 October 2026 · 6 min read
by Dergham
Explore innovative lamppost advertising in Dubai, where brands use creative pedestrian-level placements to boost visibility and complement larger OOH formats.
Campaigns
Chipotle Launches New Outdoor Advertising Campaign in Dubai
26 October 2026 · 4 min read
by Khuzaima Yamman
Chipotle launches a new billboard advertising campaign across Dubai, featuring roadside hoardings and wall wraps promoting its burritos, bowls and real ingredients.
Campaigns
Apple Promotes iPhone Duo Across Dubai’s OOH Landscape
12 October 2026 · 5 min read
by Khuzaima Yamman
Apple brings the new iPhone Duo to Dubai’s outdoor advertising landscape ahead of its UAE launch on 23 October 2026.
History
The Evolution of Billboard Advertising in the UAE: Trends and Costs
5 October 2026 · 6 min read
by Harith Onigemo
From static billboards to digital screens, discover how billboard advertising in the UAE has evolved, plus the costs brands can expect in Dubai's competitive outdoor advertising market.