Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Locations
Why Sharjah Is the UAE’s Next Big Hotspot for Outdoor Advertising
3 June 2025 · 4 min read
by Noah Benedict
"Discover why Sharjah is a rising star in UAE OOH advertising, with top spots, ideal timings, and a winning case study from OpenSooq. Let’s grow your brand."
Advertising Formats
Captivating Audiences: Leveraging Cinema Advertising in the UAE
30 May 2025 · 3 min read
by Noah Benedict
"Discover how cinema advertising in the UAE helps brands engage premium audiences with high-impact, memorable campaigns in a distraction-free environment."
Industry
Sustainability in OOH Advertising: How the UAE is Leading a Greener Future
30 May 2025 · 4 min read
by Noah Benedict
"Dubai and the UAE lead in sustainable OOH ads with solar-powered billboards and eco-friendly transit ads, shaping the future of green advertising in the region."
How Adidas Scored Big with the Dubai Frame: Measuring the Impact of Out of Home Campaigns
26 May 2025 · 4 min read
by Noah Benedict
How Adidas made a fake billboard go viral at Dubai Frame — plus tips to measure the true impact of iconic OOH campaigns across the UAE.
Innovation
Dubai’s Billboards Are Buzzing: What’s Hot in UAE’s Out-of-Home Advertising Scene in 2025
23 May 2025 · 4 min read
by Noah Benedict
"From fashion to fast cars, discover why out-of-home ads in Dubai are thriving in 2025—and how your brand can shine next."
Insights
The Hidden Power of Street Advertising In Dubai
13 May 2025 · 3 min read
by Harshit Dabhi
"Discover why Mupis and lamppost ads in Dubai deliver unmatched brand prestige, visibility, and trust—perfect for fintech, crypto, luxury, and real estate."
Strategy
"Sun, Sand, Screens: Why the UAE Is the Ultimate Out-of-Home Playground"
30 April 2025 · 3 min read
by Noah Benedict
"Uncover why the UAE’s dazzling skyline, record-breaking road networks and digital revolution make it the perfect stage for out-of-home advertising."
"Dubai’s OOH Advertising Magic: Psychology, Winning Formats & Future Trends"
24 April 2025 · 8 min read
by Layla Hassan
"Delve into the psychology behind Dubai’s outdoor ads, from top formats and locations to standout campaigns, optimal timings and future innovations."
Campaigns
Domino’s Pizza Rolls Through Dubai with Vibrant Full-Wrap Bus Campaign
18 April 2025 · 3 min read
by Noah Benedict
"Domino’s takes over Dubai and Sharjah streets with a bold bus wrap campaign—2 large pizzas for 29 AED each, plus free delivery. Spot the bus, order now!"