Fantastic Four Owns Dubai’s Streets with OOH Power

Dubai turned into a blockbuster backdrop as Marvel’s Fantastic Four: First Steps landed in cinemas. But before the first scene hit the screen, the city had already been taken over by the Fantastic Four through one of the boldest OOH campaigns of 2025.

Marvel Studios worked with local media partners to roll out a high-impact outdoor push across Dubai. The campaign covered the city with visuals of the iconic superhero team through billboards, lampposts, and unipoles in prime locations.

This was a textbook example of how to launch a film with energy, scale, and visibility.

A Super Team Across Every Format

The four heroes were featured together in one powerful scene. Mr. Fantastic stretched on the left, Invisible Woman floated above, The Thing stood firm at the centre, and Human Torch soared with trails of fire on the right. A shadowed villain loomed in the background, hinting at what was to come.

The palette was sharp and bold. Deep blues, greys, and orange flame effects helped the visuals grab attention in both daylight and nightlight. This creative was scaled across billboards, digital screens, and lamppost banners, hitting drivers, commuters, shoppers, and tourists from all angles.

Citywide Visibility That Delivered Results

The Fantastic Four visuals were placed strategically in high-traffic zones across Sheikh Zayed Road, Downtown Dubai, and Jumeirah. These placements reached thousands of people daily, building awareness with every passing glance.

The buzz picked up quickly. Social media clips showed the ads from cars and metro stations. Moviegoers recognised the creative before even entering the cinema. Crowds responded, and cinemas saw strong early attendance across the UAE.

OOH campaigns in Dubai thrive when they use location, format, and design to their advantage. This rollout hit every mark.

Proof That OOH Packs a Punch

Film marketing thrives when visibility and impact come together. This campaign used static and digital formats in tandem, creating visual dominance across the city. The Fantastic Four campaign shows how high-energy creative and proper OOH planning can drive strong public response.

For brands planning their next big move in the UAE, the strategy used here sets a strong example. Use bold visuals. Cover multiple formats. Select premium sites with high footfall and vehicle traffic. Build anticipation before the launch.

You can explore similar high-impact options with:

• Digital out-of-home
• Sheikh Zayed Road billboard advertising
• Mall advertising
• Transport OOH campaigns

Ready to Take Over the Streets?

Outdoor advertising in the UAE is a powerful tool. With the right message, creative, and placements, your brand can dominate attention and stay front-of-mind across Dubai’s most valuable real estate.

If you want to launch your own high-impact OOH campaign across Dubai, reach out to the team at OOH AE. From formats to strategy, we’ve got everything you need to put your brand front and centre.

Contact us to start planning.